To ensure the Commonwealth’s marketing continues in 2020, KentuckyUnited has formed an innovative series of targeted opportunities to engage site location consultants virtually.
KentuckyUnited, in partnership with Kentucky Cabinet for Economic Development, will target active site location consultants to participate in video conference meetings of length up to one hour.
KentuckyUnited, in partnership with Kentucky Cabinet for Economic Development, will develop message according to consultant/firm specialization. KentuckyUnited will deliver holistic presentation demonstrating business advantages of Commonwealth tailored to consultant and/or specialization sector. KentuckyUnited will assign specific message, with thorough talking points, to meeting participants.
As messaging will be crafted specifically per consultant and thereby unique to each meeting, KentuckyUnited must engage meetings as small group to efficiently deliver targeted presentation and to maximize participant exposure. Participants will be limited to Kentucky Cabinet for Economic Development representative and no more than 5 KentuckyUnited participants, consisting of community and utility representatives, per meeting. KentuckyUnited will assign participants to meeting to facilitate strategic messaging alignment.
KentuckyUnited will engage in a series of recurring and frequently offered meetings, per consultant and participant availability, thru the remainder of 2020.