OCTOBER 2018
Attracting Investment to East Africa

Creating jobs, growing companies and expanding markets - PHOTO STORY

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Across East Africa, socially and environmentally impactful companies have gained access to capital through USAID support. That capital has been transformative in helping them to innovate, grow and ultimately sell their products locally, regionally and internationally. View our photo story: Attracting Investment to East Africa to learn more.

Another fantastic development for East African businesses and U.S.-Kenya trade -- direct flights from Nairobi to the U.S. They started this month. Read about it below.
IN THIS ISSUE:
  • ATTRACTING INVESTMENT TO EAST AFRICA
  • KENYA POISED FOR INCREASED TRADE WITH THE USA. DIRECT FLIGHTS COMMENCE
  • READY TO EXPORT TO THE USA? CHECK THESE GUIDELINES FIRST
  • VIDEO: SPECIALTY COFFE: ORIGIN RWANDA
  • NEW HUB POLICY REFORM MEMO ADDRESSES RESTRICTIONS IN KENYA'S MINING SECTOR TO FACILITATE FDI AND ATTRACT REGIONAL INVESTMENT
  • LINKING WOMEN GRAIN BUYERS AND SELLERS FOR REGIONAL TRADE
KENYA POISED FOR INCREASED TRADE WITH THE USA. DIRECT FLIGHTS COMMENCE
In 2017, Kenya and the U.S. traded over $1 billion in goods, making Kenya the largest U.S. trading partner in East Africa. With new direct flights from Nairobi to New York, the value of trade between the U.S. and Kenya is sure to rise.

Top U.S. imports from Kenya are woven apparel and knit apparel, both of which gain significant competitive advantages through the African Growth and Opportunity Act (AGOA). Other AGOA-eligible products such as cut flowers and specialty foods should now find more U.S. market opportunities because of reduced cargo freight cost and shorter delivery times.

On October 16, the USAID Hub sponsored the U.S-Africa Trade Promotion Event in Nairobi to raise awareness of new business opportunities because of direct flights. The Export Promotion Council organized the event. U.S. Ambassador to Kenya, Robert Godec welcomed participants with a congratulations for realizing the long-term goal of direct flights and encouraged Kenyan businesses to seize the opportunities the flights would provide.

“We are committed to grow our investments and trade between Kenya and the USA. The Kenya Airways direct flight is one such example. Kenyan businesses need to innovate and dare to be great,” said Ambassador Godec, above during the U.S.-Africa Trade Promotion Event in Nairobi.
READY TO EXPORT TO THE USA? CHECK THESE GUIDELINES FIRST
The U.S. Food and Drug Administration (FDA) just issued two draft guidance documents to help farmers and fresh-cut produce processors better understand what they need to do to meet requirements established by the FDA Food Safety Modernization Act (FSMA).

FDA welcomes your comments.

 
Draft Guidance for Industry: Guide to Minimize Food...

This guidance is intended for those persons ("you") who are subject to our regulation, in 21 CFR part 117 (part 117), entitled "Current Good Manufacturing Practice, Hazard Analysis, and Risk Based Preventive Controls for Human Food" ...

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www.fda.gov
VIDEO: SPECIALTY COFFE: ORIGIN RWANDA
In March 2018, the USAID Hub partnered with the African Fine Coffee Association to conduct a U.S. buyer’s mission to Rwanda. The mission connected U.S. buyers directly with Rwandan coffee farmers and the lush green hills on which that coffee is cultivated. For U.S. specialty coffee consumers, the story of origin is nearly as important as the high-quality coffee beans the buyers import, and they are willing to pay more for it. The end result is more money for Rwandan coffee farmers and economic growth, in both the U.S. and Rwanda, from an expanding specialty coffee sector. What's so special about Rwandan coffee? Watch our Rwanda coffee video .

Interested in more USAID Hub videos? Click on our video roundup or visit our YouTube channel .
NEW HUB POLICY REFORM MEMO ADDRESSES RESTRICTIONS IN KENYA'S MINING SECTOR TO FACILITATE FDI AND ATTRACT REGIONAL INVESTMENT
Recently, there have been calls in Kenya to reform the Mining Act. The Kenya Chamber of Mines chief executive Moses Njeru told the East African newspaper that the law was seen as an inhibitor for the sector, citing its requirement for investors to obtain consent from communities occupying targeted land before receiving licenses to explore and extract minerals. The Hub’s reform memo contributes to these broader private-sector led efforts by highlighting another investment-inhibiting area in the act.

Read the memo .
LINKING WOMEN GRAIN BUYERS AND SELLERS FOR REGIONAL TRADE
On October 10, the USAID Hub held its first in a planned series of trade facilitation platforms along East African borders. Together with its partner Agribusiness Focused Partnership Organization (AGRIFOB), The Hub hosted small-scale women cross-border traders at the Rusumo border of Rwanda and Tanzania. By close of business, participating grain buyers and sellers signed non-binding contracts for a total of 662 metric tons (MT) at a value of $411,484.

The Hub/AGRIFOP business-to-business forums spur new relationships between women traders at the border and increase grain trade across the region.

The Hub has upcoming forums scheduled for the Nemba border between Rwanda and Burundi and Kagitumba/Mirama border between Rwanda and Uganda.
Click above to learn more about how the USAID Hub supports economic empowerment of women in East Africa.
WHERE WE WORK:
The East African Community countries - Burundi, Kenya, Rwanda, Tanzania and Uganda - and, Ethiopia, Madagascar, and Mauritius.

East Africa Trade and Investment Hub |  info@eatradehub.org  |  www.eatradehub.org