Join us on March 16 at 2:00 PM ET for a 30-minute free session in which we preview key strategies to market your print business' sustainability advantage!
This free preview webinar will include:
- A video interview with Meyers Printing's chief revenue officer, Michael Dillon, who will discuss how Meyers markets its sustainability advantage to its ideal customers
- The connection between what you actually do to be sustainable, how you plan to market this message, and what you specifically do to bring your message to your market.
- How you position your print business against competitive alternatives in the market
- Building your strategic bridge from your Current Customer Profile to your Ideal Customer Profile
This is the precursor to a series of three extended sessions that will be offered by SGP Foundation later in March and April. In that series, we discuss how your business can amplify your value proposition through search engine optimization (SEO), paid advertising, press releases and social media marketing. Information to follow soon!
About Nvent Marketing: Nvent Marketing helps print businesses thrive with their customers through marketing that performs. Its digital marketing strategies and programs are designed to help printing companies become as successful as they dream to be. Nvent creates and manages inbound and outbound marketing programs through search engine optimization, content marketing & social media management, pay-per-click search and display advertising, direct marketing & automated remarketing, website, graphic and creative services, multimedia customer communication and end-to-end campaign management, and brand strategy and business consulting. www.nventmarketing.com
About Sustainability Academy: The Sustainability Academy is powered by SGP Foundation, Inc, a 501(c)(3) nonprofit organization that provides education and information platform to guide the printing industry supply chain to a more sustainable future. SGP Foundation helps to support the efforts of members of the Sustainable Green Printing Partnership Community Members including printers, suppliers, buyers and resource partners. www.sgppartnership.org
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