January 7, 2024

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Kick Off 2025 with Inspiration, Recognition, and Connection!

🏆 Excellence in Tourism: Call for Nominations:


The 2025 NYS Tourism Excellence Awards Nominations Portal is now open. Nominating is a once-a-year opportunity to recognize the amazing work you and your colleagues do every day to advance New York State tourism. Nominate your own organization, a leader, a partner in your county, or a colleague deserving of recognition. Nominate


Make Plans for April: 2025 NYS Tourism Conference


Join us April 23-25 for the New York State Tourism Conference in picturesque Canandaigua, NY. This premier event is your chance to gain industry insights and inspiration while networking with some of the best minds, most experienced individuals, and trendsetting thought leaders in the tourism industry. We are excited to share with you a carefully curated program packed with unforgettable experiences and learning in the heart of the Finger Lakes. Register Now | Book Your Room

* If you are a 2025 NYSTIA Champion or Partner, you are already pre-registered. 


🇺🇸 2025 NYS 250 Commemoration Virtual Summit


You're invited to join us January 30, 2025 at 10:00 AM as planners, programmers and promoters reconvene for a 250 Commemoration Virtual Summit. The morning program will follow-up on the successful September 2024 gathering in Saratoga Springs with a virtual event packed with updates, progress reports, ideas and guidance.  Registration is free of charge - Register now.

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In This Newsletter:

Issue Feature:

- Get Ready for 2025!


Advocacy:

- Register for NYSHTA's 'Short-Term Rental Law & Details' Webinar


NYSTIA News:

- New Yorkers: Take Your Vacation Social Media Post



Member News:

- A Note to my NYSTIA Friends from Mary Gendron

- In Case You Missed It...

- In Case You Missed It...



Upcoming Events:

- State of the Meetings Industry

- State of the American Traveler Survey Findings - January 2025


Featured Co-Ops:

- Dreamscapes 2025 Multimedia Marketing in Canada

- Destination START-UP Lead Generation


Job Postings:

- Properties Manager, AVPORTS HPN

- Director of Advancement, Adirondack Experience

⚖️ Advocacy Matters to You

 
All Advocacy

Register for NYSHTA's 'Short-Term Rental Law & Details' Webinar

On January 16, 2025, at 10:00 AM, NYSHTA will co-host a webinar alongside the New York State Association of Counties (NYSAC), that will offer an in-depth look at the new Short Term Rental (STR) law and how it will directly impact the state's economy, including how state, local and occupancy taxes will be collected. Register today to learn how the final law was agreed upon, the implementation timeline, and how the registration process will work. 


Register now

NYSTIA is committed to bolstering your advocacy efforts with the new and improved NYSTIA Advocacy Action Center! Do you have an advocacy action that needs to be shared? Please contact us!

đź“° NYSTIA News:

New Yorkers: Take Your Vacation! Suggested Social Media Post:


New Year’s resolution: No more wasted PTO! đźŽ‰ Don’t let your vacation days go unused in 2025. Start dreaming now and mark your calendar for National Plan for Vacation Day on January 28—it’s time to turn those days off into unforgettable adventures! 🌟

#NewYorkPTO


Full Toolkit

Note To Our Members: 2025 NYSTIA Annual Dues Adjustment


In the five years since the last inflationary adjustment in the NYSTIA membership dues structure, inflation has increased cost structures by a whopping 23% (Source: Federal Reserve Bank). These inflationary increases have significantly impacted NYSTIA's operational costs, but the board and staff have worked hard to mitigate some of these increases through a combination of revenue growth and improved efficiencies.

NYSTIA's Executive, Finance & Membership Committees each met in the fourth quarter and collectively recommended a new dues structure which was approved by your Board of Directors at their December 18, 2024 meeting. The new dues are in effect for 2025 and represent an increase of approximately 2% / year since the last increase, or 10%. The new dues schedule is linked at right for members to review. Please address any questions or concerns to Bob Provost, bob@nystia.org.

Visit The NYSTIA Membership Dues Page

Member News

 
All News

A Note to My NYSTIA Friends -

from Mary Gendron

This is to let you know that I have left Mower (last day was January 3rd) and have launched a new chapter which I think of as "reinvention" -- which sounds like more fun than "retirement". Mower will continue to be involved with NYSTIA with my longtime colleague, Trish Nugent, transitioning into the lead role for the agency. Trish leads Mower's Travel & Tourism practice and is a member of the company's executive leadership team. I will continue to be part of NYSTIA through an individual membership. I look forward to staying connected and hope to see you as we all "Roam The Empire" in 2025.



- Best, Mary Gendron

Mary Gendron with Trish Nugent

In Case You Missed it...

NYSTIA Intern Chloe Pierce recapped a few key webinars you might have missed over the holidays—check them out!


Ciklum & Stripe Webinar Recap| Travel reimagined: How Gen Z is shaping tomorrow’s trends - Read Recap


Miles Partnership Webinar Recap | The Year in Review and the Year Ahead - Read Recap

Events

 
All Events

State of the Meetings Industry

January 14

Webinar | Future Partners | Register Now

State of the American Traveler Survey Findings - January 2025

January 15

Webinar | Future Partners | Register Now

Featured Co-Ops:

 
All Co-Ops

Dreamscapes 2025 Multimedia Marketing in Canada

Sign Up by February 28, 2025 ! NYSTIA's DREAMSCAPES Content Marketing Initiative will reach a print audience of 260,000 adults (all subscribers of The Globe and Mail, Canada’s national newspaper; and NEW in 2024 the Toronto Star, to subscribers in high-income areas across Canada’s largest metropolitan city).* Each issue of DREAMSCAPES is accessible online in its entirety with links to advertisers’ sites.



Learn More & Sign Up

2024 Marketing Initiative: 'Destination START-UP' Lead Generation

Register by January 31, 2025! NYSTIA's Destination 'START-UP' Lead Generation Initiative is now available for New York State destinations new* to the '24/7/52 NYS Virtual Travel Show' on TravelGuidesFree.com!


Participants receive a $1000 intro package ($100 destination content creation and an initial 3-month $900 participation schedule) with the special NYSTIA 'START-UP' investment of just $501! Participants receive a guaranteed 600 unique leads over the initial 3-months (with your $501 net investment, that's under $1/lead)!


Learn More & Sign Up

Job Postings

 
All Jobs

Properties Manager, AVPORTS HPN (Westchester County Airport)

The Airport Properties Manager is responsible for overseeing tenant compliance with all contractual obligations. This role is critical in negotiating and preparing leases, permits, concession agreements, and other related contracts. Additionally, the Properties Manager will develop, recommend, and enforce business terms that align with County policies.


Learn More

Director of Advancement, Adirondack Experience

The Director of Advancement will serve as the museum’s principal development strategist and fundraiser and will report to the Executive Director while building a network of new support for the mission of ADKX and stewarding its longtime donors. This leader will oversee donor relations, membership, major gifts, planned giving, grant writing, and special events as well as fundraising for capital and endowment campaigns.


Learn More

Become a Member | Join the Partnership Community

Share your DEAI Case Study | Submit a Workshop Proposal

Be a 2025 Tourism Champion | New Yorkers: Take Your Vacation Toolkit

Thank you to our 2024 Partnership Community!

 
 

WHAT WE DO TOGETHER:

Advancing responsible, sustainable economic growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.


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