While Christmas decorations may make some people cringe this early in the year, for a hotel, the sooner the better: Why? Because this means you get the jump on your competition, especially when it comes to online marketing.
Potential guests are already browsing the internet looking for properties for their winter getaways, and you want to be the first and last hotel they think of when it comes time to book a room.
Identify Your Target Audience
Exactly what type of traveler are you trying to lure in during the holidays? Is your property a haven for the holiday traveling businessperson or is it the perfect place for a family, including pets, to stay when they are traveling to see their family over Christmas? Identify your target market and prepare yourself to blow up social media as well as online advertising with visuals that will make it very clear who you are targeting.