Today's social impact mindset has infiltrated every business, nonprofit and financial institution in America. What does this mean for your work? It means many of your clients are walking into your office with "doing good" on their minds. You can build an immediate connection when you start a conversation about the ways they - and you - are getting involved in the community. Here are a couple tips:
- Share your connections. Philanthropy is expanding to cover far more territory than just one "right" way. Let your clients know that you're connected to WCF. We're committed to helping people fulfill community desires through the power of philanthropy.
- Be aware of the regulatory environment. Many of your clients who own businesses are paying attention to corporate social responsibility (CSR). More than 250 of the world's largest companies subscribe to the Global Reporting Initiative's (GRI) standards for sustainability performance. Ask your clients about their corporate commitment to civic engagement.