2208 S. Halleys Court, Olathe, KS 66062
Office: 913-732-2792,

Janette Fennell,  484-278-4641, cell 415-336-9279, or  [email protected]  
Amber Andreasen, 913-732-2792, cell 913-205-6973, or [email protected]
Susan Auriemma, 516-721-2664, 516-627-8618 or [email protected] applauds GM's new technology  as an important step in avoiding child heatstroke deaths
June 13, 2016 - Today's long-awaited announcement by General Motors makes this a significant step in achieving the goal of keeping children safe, by providing a reminder to drivers exiting their vehicle that a child may still be in the back seat.  
"Though this may not be the complete answer, it certainly holds great promise, and is an important step forward," states Janette Fennell, president and founder of "Adding a new safety system that reminds drivers to check for children in rear seats certainly has the potential to save lives." challenges all automakers to provide technology on their vehicles to help prevent children from being unknowingly left behind in the backseat of any vehicle. "The exciting GM announcement is an 'industry first' technology that should also be provided on all 2017 vehicles, not just one," Fennell said.
Already this year 12 children have succumbed to the heat in a car compared to 5 at this same time last year, a 240% increase. Since 1990, more than 750 children have died in these preventable tragedies.
"Parked cars heat up very quickly, which poses a major health threat to children and pets. Couple that with drivers overestimating the brain's ability to multitask when suffering from sleep deprivation, stress and the constant changes in their daily routine - all too often with tragic results," Fennell added. "New technology must be added as quickly as possible on vehicles to help prevent these needless deaths and injuries."
Amber Andreasen, director of, affirmed that, "This can and does happen to the most loving, responsible and attentive parents; no one is immune. There is no greater tragedy for a parent or caregiver than to suffer the loss of a child due to heatstroke."
Through the "Look Before You Lock" educational campaign, the first of its kind, has already distributed more than 750,000 safety information cards to birthing hospitals nationwide. This education campaign will continue, but at the same time technology is needed to prevent these tragedies.

Safety Tips from
Remember the following "Look Before You Lock" safety tips from
  • Make it a routine to open the back door of your car every time you park to check that no one has been left behind. 
  • Put something in the back seat to remind you to open the back door every time you park - cell phone, employee badge, handbag, etc.
  • Keep a stuffed animal in baby's car seat. Place it on the front seat as a reminder when baby is in the back seat.
  • Arrange for your babysitter or child care provider to call you if your child hasn't arrived as scheduled.
Make sure children cannot get into a parked car:
  • Keep vehicles locked at all times, even in the garage or driveway.
  • Keys and remote openers should never be left within reach of children.
  • If a child is missing, immediately check the inside and trunk of all vehicles in the area very carefully.
About  Founded in 1996, is the only national nonprofit child safety organization dedicated solely to preventing injuries and deaths of children in and around vehicles. promotes awareness among parents, caregivers and the general public about the dangers to children, including backover and frontover incidents, and heat stroke from being unknowingly left in a vehicle. The organization works to prevent tragedies through data collection, education and public awareness, policy change and survivor advocacy.