We listened to your ideas and feedback, and focused specifically on the production/safety, sales/marketing and business/leadership areas of your business, that will be taught by the luminaries in the craft spirits industry.
Here are some new topics with brief descriptions in the following specialty areas of your business:
Production/Safety: The Importance of Sensory Analysis: Distillation and Maturation
We will offer producers insight on what to look for when releasing a product. The overall goal is to understand the importance of sensory evaluation throughout the distillation and maturation process, and to teach attendees how to balance flavors when blending.
Sales/Marketing: Growing Club Program Revenue & Loyalty
You will learn how to design and build a club program that supports your business with recurring revenue and customer loyalty, without depending on discounting your products. We will also cover the benefits of club programs and take your program to the next level.
Business/Leadership: Working With Government Officials
In a highly regulated industry, we must actively work with our elected officials and government regulatory agencies. We will discuss how, why and when you should interact with government officials, advocating for your business. In the interaction piece we will discuss who do you talk to, how you figure out who that is and how to make the interaction meaningful. In advocacy we will discuss how to talk about and frame issues in a way that maximizes the impact. We will conclude with an interactive discussion about what has and hasn’t worked for people in the room.
Plus, here’s another great, fundamental course:
Distillery 101 pre-convention Course
Entering the craft spirits industry, or have a new hire on your team? This 1.5-day course is presented by seasoned industry veterans and will cover equipment selection; material selection; flavor chemistry and biochemistry; distillery safety; pros and cons of tasting rooms; working distributors; building a sales team; distillery finance and MORE!
This class is generously sponsored by Lallemand
Here are some of the presenters:
- Paul Hletko, FEW Spirits
- Scott Harris, Catoctin Creek Distilling Co.
- Johnny Jeffery, Bently Heritage Estate Distillery
- Mark A. Vierthaler, Whiskey Del Bac
- Amber Pollock, Backwards Distilling Co.
- Courtney McKee, Headframe Spirits
- Tyee Carr, Westward Whiskey
- Gina Holman, J. Carver Distillery
Click here to see the full schedule and to register now.
|