When Forever 21 started out, it was a fresh, cheap alternative to the Gap. Then H&M and Zara spread to the U.S. Topshop and Primark were already well established in Europe when Forever 21 entered that market. Fashion Nova, Asos and other online-only companies are now faster and fresher. To an Asos customer, Forever 21 might as well be the Gap... “Why did Forever 21 think the old practices made sense for the future?”
Read the rest of the
Fast-Fashion Flameout article in the
January 20, 2020 Bloomberg Businessweek magazine at the library.