L2B Communications
Librarian to Business: A Note from Beth Clower

How do you find the information you need to be successful in your new or existing business? Without your feedback, we are only creating half the story! Please take our quick, three question survey so that we can be where you need us to be.
Upcoming Programs
Non-Profit Roundtable
Thursday, November 7 | Noon-1:30 pm
Discuss the issues and challenges in working at and running a non-profit in this bring-your-own lunchtime roundtable discussion sponsored by SCORE. This month's topic: how to grow a charity and the obstacles that must be overcome. Reserve your spot for Non-Profit Roundtable .
Google Docs 101
Thursday, November 7 | 6:30-8 pm
Google’s Docs application lets you create documents and spreadsheets online and share them with other people. Learn how to use Docs to create, edit, and share a file. Reserve your spot for Google Docs 101 .
Business Mentoring
Wednesday, November 20 | 6:30-7:30 or 7:30-8:30 pm
Make a list of the business questions keeping you up at night and discuss them one-on-one with a SCORE business mentor. Reserve your spot for Business Mentoring .
Microsoft Powerpoint 101
Thursday, November 21 | 7-8:30 pm
Learn to create, edit, and save Microsoft PowerPoint presentations. Reserve your spot for Microsoft Powerpoint 101 .
Do You Know? Myths That Shouldn't Hold You Back
What do you need to start your own business? For many would-be entrepreneurs, it’s a question that hovers like a cloud overhead, intimidating and ominous. Answering it means facing fears—fears around money, experience or knowledge. The worst are fears of the unknown. What if you never learn everything necessary to grow a successful business? What if a force out of your control kicks your business to the curb?

How Do You? Generate B2B Leads
B2B lead generation is sort of a marketing taboo.…Sometimes it’s not about what you do, but how you do it. In the inbound methodology, B2B lead generation is about saying the right thing, at the right time, for the right audience. If one of these three elements is missing, no technique will work.

Social Me dia: Use Instagram to Power Your Sales
It surprises me when I see many businesses worry more about Instagram posts and follower counts… And worry less about their au dience. “The audience,” they often say, “that’s a no-brainer. We know who they are. We know what they want. They admire visual content, especially if the content is of high quality and awesome.” But that’s a wrong approach not only on Instagram but on any social networking site

Non-Profit Focus: Donations
TechSoup helps nonprofits in the United States and nearly 200 countries worldwide get the technology they need to fulfill their missions.

Article of the M onth: Social Purpose Is Imperative for Competitive Hiring Today, Executives Say
Corporate leaders say that to fare well and draw top workers in today’s competitive, Millennial-skewed labor market, there’s a new business imperative: social purpose….“You can’t go on campus and recruit without [it]—they want all the stats on how you’re doing environmentally, ESG investments, they want to know about diversity. It’s table stakes.

Magazine of the Month: Inc.
Unsure how to make the Big Ask? Many entrepreneurs are bold types, but in seeking help, “they basically cede their authority” to customers without giving them a reason to act[.]”

Read the rest of the October 2019 Inc. article, Getting the Word Out , at the library or with RBDigital , our online digital resource of the month!
Business App of the Month: FreshBooks
FreshBooks is cloud accounting and is known for its ability to streamline the invoice process. The app makes it quick and easy to make expense reports and track time, in addition to creating invoices electronically.
Online Digital Resource: RBDigital
The Economist. Highly respected, in-depth reporting on all kinds of current topics. Pay $12 for 12 weeks, introductory offer, which means it will only go up from there, or you can use your library card to get it free every week!

Requires a Glen Ellyn library card. Don't have a library card? Sign up for one now.
Do You Know How? Grow Your Business Online
Business Books
More Resources at the Library

Starting and running a small business can be tough, and the library is here to support local entrepreneurs. Learn how to develop your web presence, use the latest social media tools, obtain a business library card, or book a one-on-one mentoring session with our Business Liaison at ChecktheLibrary.org .

Elizabeth Clower
Instruction Librarian
and Business Liaison
Phone: 630-790-6750
Email: eclower@gepl.org