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 Geo-Targeted Approach to Providing Education and Increasing Patient Census Propels Win


Fort Lauderdale, FL - October 17, 2014 - On the heels of winning Silver for Best Multicultural Hospital Marketing Campaign of the Year, OrthoNOW Orthopedic Urgent Care Center and Latin2Latin Marketing + Communications (L2L) received Bronze for Best Multicultural Hospital Campaign by DTC Perspectives, the leading publishing, conference, and consulting company specializing in the area of consumer marketing of pharmaceutical and healthcare products.  The announcement was made during its Third Annual Multicultural Health (MCH) National Conference in Atlanta.  The geo-targeted, multi-platform advertising and PR campaign was created by L2L for OrthoNOW Urgent Care Center (, a walk-in care clinic located in Doral, Florida that treats broken bones, sprains, torn ligaments and muscles, cuts, sports, and workers' compensation injuries. 


 "We are humbled by this additional recognition of the work on behalf of client partner OrthoNOW and we proudly accept on behalf of not only the OrthoNOW team but also for all of the of the varied agency and vendor partners that contribute tirelessly to the business each day," says Nilda Velez, VP, Account Services and Operations of Latin2Latin Marketing.  "The work we're all doing is providing the blueprint for the growth of the OrthoNOW franchise, which is slated to open its first location in Weston, Florida in November and another 5 in South Florida before the year's end."


"We are an orthopedic group practice that is a fully integrated healthcare network:  from injury to treatment to recovery," said Dr. Alejandro Badia, CEO & Chief Medical Officer at OrthoNOW Doral.  "We count on L2L and our other marketing partnersto communicate our value proposition while educating the community so that they have the information they need to make informed health care decisions," concluded Badia.


The recognition was given to the agency during the Third Annual Multicultural Health (MCH) National Conference in Atlanta and winners were narrowed from over 140 finalists in 16 advertising award categories.



About Latin2Latin Marketing + Communications (L2L) 


L2L Marketing + Communications, is an award winning agency that connects brands, talent, businesses, communities, government and media partners to create winning solutions. Creators of the Latin Ready Assessment �, an innovative growth tool that evaluates how prepared organizations are to address the Latino community, L2L offers clients quick to market solutions and has a proven track record of success and growth with an eye toward ROI. L2L is proud to partner with world-class brands such as PBS KIDS, Baylor College of Medicine, OrthoNOW Urgent Care Center, Classical South Florida, CHI Baylor St Luke's Medical Center, Comunilife and USDA, among others. L2L is an MBE certified firm headquartered in Fort Lauderdale with a network of collaborators across the U.S. including NY, NC, TN, CA, PHX, TX and in LATAM including Colombia and Puerto Rico. Learn more at


About OrthoNOW Orthopedic Urgent Care Center


OrthoNOW is a global franchise business of specialized orthopedic urgent care centers focused on assessment and treatment of a range of orthopedic and sports medicine injuries on a walk-in basis. These injuries include anything related to the foot, ankle, knee, hip, wrist, elbow, shoulder and spine, in addition to concussion related injuries.  Every OrthoNOW is equipped with full imaging equipment and offers the latest techniques in surgical and non-surgical treatments by a staff of board certified physicians, orthopedic surgeons and orthopedic specialized ancillary providers.  Locations are targeted for New Jersey, New York, Texas, Connecticut, Arizona, Florida, Missouri, Iowa, Nebraska as well as in international markets throughout Europe, Asia and Latin America.   They join the flagship in Doral and a site in Weston, Florida set to open in November, 2014. For more information, visit