Keeping you connected to key credit union news, events, and trends: September 19, 2018
In This Issue
Headline News

LCUL Launches Statewide Financial Literacy Survey; CU Participation Strongly Encouraged 
Yesterday, LCUL distributed a statewide financial literacy survey for Louisiana credit unions. Collecting this information will allow us to show legislators and community leaders the extent to which credit unions advance financial literacy and decision-making. Survey responses will be a sustainable source of data and statistics that will provide us with fuel for public awareness, advocacy, and related outreach efforts.
 
It is vital that we have strong participation in this survey, which is broken down into three separate parts: adult/youth financial literacy initiatives and serving the underbanked. Please have a credit union representative complete this survey by Wednesday, October 3. Additionally, data and information gathered will be accessible to affiliated credit unions.
 
For more information or for access to the survey, please contact Lacey Weaver, Senior VP of Member Engagement. 
Learn How LCUL's Prized Linked Savings Program is Changing Lives in Louisiana
As LCUL prepares to open enrollment for our Louisiana-specific prized linked savings program on October 1, we want to take the opportunity to educate credit unions on the the program, how it supports the credit union mission, and the successes Louisiana credit unions have had this past year.
 
To date, credit union members with Lucky Lagniappe Savings Accounts have collectively saved over $200,000 (in just 7 months!) This speaks volumes when it comes time to promote the credit union difference and the impact we make.
 
Join us for a webinar on Tuesday, September 25 at 10:00 am to learn more about the program and hear about the overwhelming success credit unions have experienced from implementations to celebrations. Credit unions can register simply by emailing LCUL's communications department.
2018 CU Lunch Local Material Now Available!
One of our most successful initiatives is back! Join us in supporting local small businesses October 15-19 during International Credit Union Week as we celebrate CU Lunch Local. 

CU Lunch Local is a chance for credit unions to not only give back, but it provides an opportunity to share the credit union story with members of the community. LCUL provides everything you need to get in on the action. All we need is your participation...
  • Decide who your team leader will be and sign up on our website to let us know you're participating. Once you sign up, your team leader will receive an electronic participation packet with everything you need to make your CU Lunch Local a success.
  • After you receive your participation packet, use the materials to get the word out to your staff and encourage them to participate. 
  • Share your story by letting members, local businesses and your communities know about your participation before, during, and after the event. 
Additionally, LCUL will once again award credit unions for their participation by asset size so don't forget to submit your totals!

Since launching CU Lunch Local in 2013, Louisiana credit unions have given back more than $100,000 to local businesses. Click here to watch highlights from last year's success.
 
Ready to be a part of something special? Sign up and get your participation packet today! Click here for more information.
LCUL Contributes $2,500 to National Foundation for Hurricane Florence Relief Efforts; CUs Can Donate Through CU Aid
The National Credit Union Foundation on Friday activated CUAid to involve the entire credit union community in financial support for the Carolinas and other states affected by Hurricane Florence. Credit unions who wish to donate can do so by clicking here. 

Louisiana knows all to well the aftermath of a devastating flood. Prior to Hurricane Florence making landfall, the Louisiana Credit Union League contributed $2,500 to the disaster relief efforts. Our thoughts and prayers are with everyone as they begin the recovery process. 
Professional Development

Membership Growth Ideas & More Provided at LCUL's Marketing & Business Development Conference; Room Block Extended!
Room block has been extended to This Friday, September 14 -Booking Link

Membership growth, brand awareness, and increased product sales are among the paramount goals of both your marketing and business development teams. 

How do you make that happen?  Join us at the 2018 Marketing and Business Development Workshop at the Golden Nugget Lake Charles to discover keys and tips to help you advance and succeed in both of these areas.

This year we spend one full day focused on marketing concepts and one full day on the advanced sales techniques behind business development.  Come for the full 2-day workshop OR choose the day that best suits your training needs.

On October 10, we will focus on the lasting impression you make on your current and potential members through your website, social media and other digital channels.

 Takeaways will include:
  • Weighing your options: Total Website Overhaul or Website Replacement?
  • Why Mobile Responsiveness is so Important
  • Creating Brand Identity & Maintaining Brand Synchronization in your Marketing
  • Achieving Organic Search Engine Optimization
  • ADA Website Compliance:  You're not as done as you may think
  • Avoiding Information Overload and Message Dilution in Print and Digital media
  • Learn Proven Calls to Action for Increased Membership!
On October 11, we shift focus to solidifying your relationship with your current members while building new relationship with potential new members through advanced sales techniques.

Takeaways will include:
  • Defining and Re-Defining the role of Business Development as Advanced or Complex Sales
  • Review 3 award winning Business Development Programs
  • Discussion of what's working and what's not in Credit Union Business Development
  • How to manage a Prospect Pipeline
  • Setting up Follow Up Frameworks
  • Learn tips for Smarter Networking, more effective Cold Calling & Gaining trust & influence
  • Discover the Connect, Create, Relate Principle
  • Increase your Product Cross Sell Success Rate
  • And much more!
Registration Now Open: Help CU Staff Understand Key Ratios
November 7, New Orleans

Interpreting ratio's in general can seem challenging to those who work with them on a regular basis, but for those professionals who work with them infrequently they can seem downright daunting.

We are excited to bring Tim Gardner to the New Orleans area to help de-mystify the five most utilized industry ratios that can help everyone on your staff to better understand your credit union's profitability, productivity and efficiency. 
 
Have you ever found yourself wondering "What does that number really mean?"  or "Is our ultimate goal for that number to eventually increase or decrease?" then wonder no more.  Although there are literally dozens of ratios in use in the financial industry, Tim will focus on five to help you understand the story your credit union is telling.
  • Return on Assets
  • Net Worth to Total Assets
  • Loans to Share
  • Net Interest Margin
  • Efficiency Ratio
Tim Garner has been helping SRCUS CUNA Management School students make sense of ratios and financial analysis for well over ten years and he is excited to come to Louisiana to share his enthusiasm for uncovering the story in the numbers.

Business Solutions

Catalyst Corporate's CEO Kathy Garner Announces Retirement
Kathy Garner, President/CEO, has announced she will retire in March 2019. Catalyst Corporate's Board of Directors has tapped Bruce Fox, the corporate's current Executive Vice President and Chief Investment Officer, to become President/CEO of the $2.6 billion corporate upon Garner's retirement.
 
Garner has led Catalyst Corporate FCU since 2012. During her tenure, Catalyst Corporate has grown to serve nearly 1,400 credit unions with a wide array of payment, liquidity and investment services. Notably, too, Catalyst Corporate's financial strength has grown with a total capital ratio of 10.54 percent, a retained earnings ratio of 3.48 percent and an operating efficiency ratio of 87 percent. 

Click here to continue reading.
Have you Heard?

Neighbors FCU Opens New Full-Service Branch and Financial Literacy Center at Walker High School
Neighbors is proud to continue a long-standing relationship with Walker High School by opening up a new branch within the school. The branch is located in the newly constructed portion of the school and is now open to the public as a full-service branch.

This branch will be managed by Neighbors employees and will be staffed by Walker High School students. The branch features all of the loan and banking services of a regular Neighbors branch, including the Live Teller system. Neighbors plans to have the Live Teller unit function as an ATM after hours in the near future. Normal business hours will be Monday-Friday 9-11 a.m. and 12-5 p.m.

"Not only will this be a new full-service branch for our members to use, but it will also provide an incredible learning opportunity for the students of Walker High School," Neighbors President/CEO Steve Webb said. "The student workers will be learning important interpersonal skills that will prepare them for job opportunities in the future."

The branch also serves as a financial literacy center for all of the students of Walker High School, equipped with an iPad, an iPhone and a touchscreen monitor.
Quote of the Week:
"A clear vision, backed by definite plans, gives you a tremendous feeling of confidence and person power."
- Brian Tracey

Educational Calendar
Upcoming Conferences & Seminars from your League:

October 10-11: Marketing & Business Development Conference
November 7: Understanding Key Ratios
November 13: IRA Update

Upcoming Teleconferences & Webinars from your League:

September 20: Measuring the ROI of Your Digital Marketing Strategy
September 25: Vendor Outsourcing: Due Diligence, Contracts, Risks & Oversight
September 26: Managing the Employment Termination Process
October 2: Call Reports & Financial Statements & Schedules B-E
October 3: Proper Preparation of the TRID Loan Estimate & Closing Disclosure
October 4: The Fair Labor Standards Act: Dos & Don'ts of Exempt & Nonexempt Pay Issues
October 9: Cyber Threats: Prevention, Detection & Response
October 10: Mortgage Lender Training Part 2
October 11: Opening Accounts for Nonresident Aliens
October 16: IRA Conversions, Recharacterizations & Excess Contributions
October 17: Payment Systems Rules & Regulations for ACH, Cards, Wires & Checks
October 18: Understanding Title Insurance Policies, Commitments & ALTA Endorsements
October 24: Identifying Red Flags in Board Reports
October 25: Best Practices for a Successful Internal Audit
October 30: Analyzing Common TRID Compliance Violations
October 31: Job-Specific Compliance Training for Deposit Operations

For a complete listing of educational opportunities available from LCUL, visit the League website and click on "Education".
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(800) 452-7221   www.lcul.com