The most successful consumer AR apps to date are Pokémon Go, Snapchat, and Amazon. Though not always "true AR," what do they tell us about best practices to reach mass audiences? It's all about where to put AR, and what to call it.
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Enterprise AR will take the revenue lead among XR sub-sectors. Mobile AR will follow with $1 billion in revenue. And Oculus Go will sell one-million units. These are a few 2018 predictions we unpack from ARtillry's latest report.
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AR’s near-term revenue scale is in the enterprise for lots of reasons we’ve examined. But consumer markets could hold the longer-term scale according to Intel data. The rationale: enterprise AR will hit a ceiling eventually, whereas consumer markets have more capacity.
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VR hardware sales disappointed in 2017. But hope in XR was boosted through enterprise AR, standalone VR, and building-block technologies. These are a few 2017 lessons covered in the latest ARtillry Briefs episode.
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Rarely do we get an inside look at enterprise AR workflows — everything from authoring to experience. We’re talking AR-guided maintenance or assembly, and the process of creating it. PTC did just that in this week’s featured demo.
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With emerging tech, history has taught that it's all about finding openings for business opportunity and gaps in the value chain. And that process is all about having a knowledge position. Against that backdrop, we offer
ARtillry Insights.
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