STRATEGY | CULTURE | TALENT
LSA Global Insights                                             February 2017
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This newsletter is sent to current and prospective clients who want to outperform their competition.

LSA Global is a consulting and training firm that helps companies grow 58% faster and be 72% more profitable  by powerfully aligning their culture and talent with their strategy.   Because we want to make a difference, we back up our work with a unique  pay-for-performance approach
The 3 Levels of a High Performance Culture

We define corporate culture as the way work truly gets done in an organization on a day-to-day basis.

Think of culture as the collective attitude, assumptions, purpose and behaviors of a company's workforce. Your workplace culture answers the fundamental question of "how?" It exists in every company whether by design or by default.

Does Culture Matter?
Yes. Here is why... 

Research by Harvard established that an effective culture can account for up to half of the differential in performance between organizations in the same business. As Peter Drucker famously said, "Culture eats strategy for breakfast." And the global consulting firm Watson Wyatt found culturally aligned organizations return as much as 286% more value to stakeholders.

Our own organizational alignment research at 410 companies across eight industries found cultural factors account for 40% of the difference between high and low performing companies in terms of growth, profitability, customer satisfaction, customer retention, leadership effectiveness and employee engagement. Indeed, culture matters.  

The Link between Culture and Strategy
In general, strategy must go through culture to get results. 

We define business strategy as the clear and compelling choices about where the company competes and what critical few actions it takes to succeed. A successful strategy allows a company to perform beyond the sum of its parts. It answers the fundamental strategic questions of "why, what, where and who." First, consider strategy as the big problem you are solving or the big question you are answering. Then decide how to ruthlessly prioritize your time, money, people and energy to make it happen.

The Three "C's" of a High Performance Culture
Based upon over 25 years of research and experience, we have identified three critical and interrelated components required to create a workplace culture that matters: 
  1. Little-C: Organizational Health
  2. Middle-C: Performance Environment
  3. Big-C: Strategic Alignment
While each is essential, each must be assessed and shaped very differently if you, and your leaders, want to create a high performance culture.
Voice of the Customer
 
"Thanks a million for the great strategy and cultural alignment session for our global leadership team. Your experience and patience to expertly deal with the inherent and complex challenges between business units uncovered many hidden truths that created a great roadmap for us to use as guidelines moving forward as a unified leadership team. I recommend LSA to any leadership team looking to shape and align organizational culture."
Juan Plaza | Geospatial Sales Manager, Latin America | Trimble Navigation
Aligned Culture Health Check

Is your corporate culture helping or hindering your business strategy?

We define culture as how things truly get done in an organization.   Workplace culture can be measured by understanding the way people think, behave and work. To be successful, strategy must go through culture to get implemented.

While often invisible, organizational culture becomes very apparent when strategies are deemed to be against accepted cultural norms. 

Accounting for 40% of the difference between high and low performing organizations, company culture matters.  How leaders define and shape their corporate culture over time has become a critical variable in defining the success and failure of their strategies. 

While building a strong and healthy culture is a priority for many leaders, corporate culture is rarely designed to align with an organization's strategic goals. Having a healthy (engaged) culture is good, but not sufficient.  Cultural alignment is the key.

If you would like to know where your culture is today, and where it needs to be to meet your strategic goals, then this cultural alignment health check is for you.
Voice of the Customer
 
"LSA's ability to assess and align our organizational culture to align with our business strategy and implement practical solutions to help us achieve our people and business goals in a practical and focused manner has made all the difference."
Brenda Wagner | Founder & President | Proxicom
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LSA Global | 800-889-6452 | LSAGlobal.com