“Tourism?” you ask. “Aren’t you stretching the point on this one?” you accuse.” Not at all, I confidently respond.
I am not sure when it started, but by 1901 it had become huge,. Tours of the factory likely had been done before then, but John Larkin went full steam ahead at the 1901 Pan-American Exposition. He put Darwin Martin in as lead participant on behalf of the Larkin Soap Co., and obviously with JDL’s blessings, the LSC became the only single industrial entity to have a building all to itself.