I attended a seminar at USC last week that was talking about the
Fourth Industrial Revolution. The first was the invention of steam power, the second was the introduction of the assembly line and mass production, the third was the advent of technology, and the fourth is the extension of technology into AI, smart machines and the interconnected Internet of Things.
I've written in the past of the impact as AI extends into the editorial process. I'm sure we'll see more of this at the NAB Show in a few weeks. For some, these are exciting times. For others, they foreshadow deep changes in society. But, what that seminar made clear is that
we can't stop change.
Instead, we have to learn how to roll with it and incorporate it into our own lives. As
Alvin Toffler said: "The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn."
We, whose lives are built on technology, need to take this to heart. Because otherwise, we'll be overwhelmed. Again, as Mr. Toffler said: "Change is the process by which the future invades our lives." The invasion is already underway.
This week, I have an in-depth look at the challenges of using the
Blackmagic Pocket Cinema Camera 4K in post-production. This is the clearest example yet of the impact of different camera codecs, color spaces and compatibility on editing and image quality. Even if you don't work with this camera, this article is worth reading - you'll find a lot of interesting examples to think about.
Because video is essentially a series of still images flashing in front of our eyes, frame rates are a surprisingly tricky thing to adjust. My second article explains
what frame rates are and the difficulties we face when changing them.
Recently, Eric wrote, asking questions about my article on using
two monitors in Adobe Premiere. In reviewing the article, I realized that Adobe changed their interface, so I updated it and included the update in this week's issue.
Finally, I always get questions on when to use
camera native vs. optimized vs. proxy media in Final Cut Pro X. So, I wrote a detailed explanation of what these are and when to use them them. This, too, is below, in the Articles section.
Digital Production Buzz
had an interesting discussion on a new
for craft positions in media, followed by an extended discussion on
audio hardware, rental and software
. All our audio guests are expecting to see an increase in AI applications for audio at NAB this spring.
Here's a link
to the show.
Also, remember that
The Buzz is now on YouTube
! After many requests, we've now posted weekly Buzz episodes to YouTube. Starting with January, 2018, you can now listen to each Buzz episode till today. Plus, we added a cool index to allow you to jump to any speaker or subject in each show. Here's the link to our YouTube Channel:
Digital Production Buzz
As always, I'm interested in your comments and suggestions. Chat with you next Monday. In the meantime, edit well.