July 2, 2018

There are two things that really bother me about technology marketing these days. One is when manufacturers describe their product saying:  "This automates a complex task so that even a child can do it; no thinking required." This "automation makes tools easier for everyone to use" does not make me feel warm and fuzzy when I consider many editors are struggling to earn a living in today's overly-competitive media industry. This phrase makes it seem that soon we'll be replaced by high school kids working for free - let automation remove creativity because creativity is hard. We understand the reality but clients believe the hype. Harumpf.

But a bigger issue is when companies say: "Look how easy it is to create professional-quality productions with our gear!" then back it up with a live stream or marketing launch so lame that would get a media pro fired if they produced it. This was the situation Boxcast found itself in last week. Boxcast launched BoxCaster Pro - their state-of-the-art pro-level streaming hardware - with a live stream so poorly done that it serves as a cautionary tale for live streaming. It's my lead story.

On the plus side, the Los Angeles Creative Pro User Group celebrated their 18th birthday last week with a look back at the origins of digital media with an interview between Mike Horton and Randy Ubilos. Mike is the head of the LACPUG and Randy invented Premiere. And Final Cut. And Final Cut Pro X. This was a fascinating conversation back to our beginnings and I have the highlights as my second story this week.

My third story answers a reader's question about roles and audio mixes in Final Cut Pro X. This builds on past articles I've written about roles. Whether roles are new to you, or you are trying to make them do more, this article can help.

Webinars continue on vacation for another week due to the July 4th holiday here in the States. We'll be back in two weeks.

Last week, I asked readers to contribute their opinions on my training. I was overwhelmed by the response. Not necessarily in number, but in sentiment. Here's the link to what they said.

Oh! Closed captions are increasingly important to all of us. Last week, FX Factory released "Caption Converter." This converts, edits and translates captions and subtitles stored inside SubRip (SRT), iTunes Timed Text (iTT), WebVTT (VTT), SubViewer (SUB), Adobe Encore Text Script and Adobe Premiere Pro Markers files. I haven't used this myself yet, but wanted to let you know it exists. Here's the link. ($99 US)

The Digital Production Buzz devoted its show last week to user groups. We spoke with Mike Horton (LACPUG), Carey Dissmore (IMUG), Sue Lawson (ChiCPUG) and Wendy Woodhall (LAPPG). In today's world of "everything online all the time," are user groups even relevant anymore? It was a series of interesting conversations, including where they see user groups heading in the future. Listen to the show here.

That's it for this week. As always, I'm interested in your comments. Chat with you next week. In the meantime, edit well.  

Last Week On The Buzz!
User groups were at the heart of the personal computer revolution - but where are they now? What makes a user group successful? What are the challenges in running a group? This week, we talk with leaders across the US to learn what it takes to run a user group, how they pick topics and how they see the future of user groups.  
* Michael Horton, LACPUG
* Carey Dissmore, IMUG
* Sue Lawson, ChiCPUG
* Wendy Woodhall, LAPPG 
* James Deruvo, DoddleNEWS 
Join us LIVE every Thursday here.

New shows air live every Thursday evening at 6:00 PM Los Angeles time.

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Listen to this week's show here.

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Subscribe to The Buzz on iTunes. Click here.

In-Depth Tour of ff-Works
ff-Works harnesses the power of ffMPEG to create stunning video compression images.  
In this week's webinar, Larry Jordan takes you on an in-depth guided tour to showcase key elements of the software. Learn:
* The interface and media import 
* How to apply presets
* How to customize presets
* How to create files for social media
* How to automate compression
* How to apply filters and effects       
Download your copy here
Webinars are on break for July 4

Webinars are taking a two-week break for the July 4 holiday.
In the meantime, please visit our store. With more than 250 titles to choose from, covering a wide range of subjects, I'm sure you'll find interesting titles to watch.
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Webinars will be back July 11.
Have a safe and happy holiday! 
» How NOT To Do A Live Stream: The Boxcaster Pro Launch (Commentary)
   » Creating live video is hard. Boxcast just proved it. What went wrong?
» An Industry Transformed By An Idea (Commentary)
   » We work in an industry created by one person answering a question. Amazing.

» Final Cut Pro X: Roles, Role Components and Audio Stems ( Tutorial)
   » A reader asks how to use roles to create submixes and pan channels

» EQ: Warm a Voice,
   Improve Clarity
» Premiere Pro: The
   New Font Menu

» Configure an iMac
   Pro for video editing

» FCP X: Create an
   Adjustment Layer

» View tutorials here

» 258: In-Depth Tour
   of FF-Works

» 256B: Green-screen
   Keys in Final Cut Pro X

» 257: Using Roles in
   Apple Final Cut Pro X

» 248: Editing Basics in
   Adobe Premiere Pro CC

» View all webinars here
» Steffinnie Phrommany:
   Actor's View of Casting 
» James DeRuvo:
   DoddleNEWS Update
» Wendy Woodhall:
   LAPPG Update
» Aharon Rabinwitz:
   Red Giant Effects 
» View all interviews here
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