Interesting news, a contest, the Mac Pro makes more headlines and I have three new articles this week. Summer may almost be upon us, but there's still a lot going on. Let's start with running your business.
I was reading the June 14 issue of
, which quoted an email memo from
to his employees on how to improve
and communication. Since we work with teams all the time, I found his eleven points to be clear, focused and very helpful. I wrote them up as my lead story this week and I encourage you to read them. Here's the
Turning to the news, the folks at
have a new contest running on
. The challenge is to use a smartphone or other mobile device to shoot a short video - 60 seconds or less-featuring one or more close-ups. The close-up or close-ups must play a key role in the movie. They asked me to contribute a prize for the winners. Since everyone needs to start somewhere, I was intrigued by both the challenge and the rules - which are clearly geared to first-time filmmakers. If you know someone who needs something to do this summer,
here's the link
Thinking of helpful information, the team at
created an article describing how to
export projects for social media
; specifically YouTube, Instagram, Facebook and Twitter.
Here's the link
. If you are in the habit of using presets, this is a nice refresher in what those presets are doing.
A week ago,
, contacted me about a big announcement that Trint was making last week about AI. I went looking on their website and, as far as I can tell, they didn't make it. But what I DID discover was an interesting interview with their CEO,
, about automatic speech-to-text transcription, the role of AI and the impact on news and editorial jobs. This takes about five minutes to read and I found it both approachable and fascinating. His company specializes in
and what I found refreshing was his balanced approach to what works, what doesn't and why it won't impact jobs the way some people predict.
Here's the link
Thinking about news, I've been getting a lot of questions about the
2019 Mac Pro
. (Smile... it's hard saying the "new Mac Pro" because that's what we called the 2013 version. And the "new, NEW Mac Pro" starts to get a bit ridiculous. So, I think I'll just call it the "2019 Mac Pro.") People are asking how I would configure it for video editing. At the moment, all we have is the announcement, the unit won't ship until "the fall" and pricing is still missing. I've reached out to Apple for a briefing on the new unit when pricing becomes available and I'll write up what I learn then. My guess is that we should know more by mid-August.
I have a fascinating new webinar this week:
Introduction to 360/VR
. I was able to borrow a Vuze+ VR camera for the summer and I've spent the last two weeks playing with it. While I am not yet ready to use it for telling stories, I've put together a webinar this week that explains what VR is, the differences between VR and traditional filmmaking, what I've learned using this camera and
how to edit VR in both Premiere and Final Cut Pro X
. The past two weeks have been a fascinating learning experience and I'm looking forward to sharing it with you. My live webinars are always
- this Thursday,
June 20, at 9 AM
. (We are back to our traditional start time.)
In addition to the business thoughts of Elon Musk, I have two other
this week: one is a product review of
, a utility which displays an iOS device screen live to your computer. I'm using the software in this week's webinar. My other story came from
who wanted to learn more about how to create, modify and save
templates in Motion
to simplify creating animated titles for multiple shows.