June 15, 2020





This week, I interviewed Jess Hartmann, CEO of Promax, for his thoughts on how our industry will restart as we emerge from this phase of the pandemic. He discussed the importance of "content velocity," meaning the speed at which we create content. He also has an intriguing method for a low-cost way to edit media remotely.  His interview is my lead story this week.

In the news,  Shutterstock is offering - free - a "Quick Guide to Documentary Film." Documentaries can be one of the most complicated types of films to make. This list breaks down how to approach fast-moving documentary projects. These are the resources, pieces of equipment, and general information you need to help with nailing a quick, record-it-all documentary shoot.

Maxon announced its shows and special events for the remainder of 2020 will be free virtual events hosted on 3DMotionShow.com (formerly C4DLive.com.) Maxon is rebranding their streaming events to reflect the acquisition of Redshift and the merger with Red Giant. These feature the world's top motion graphics and VFX artists showcasing professional 3D techniques and real-world production workflows using Cinema 4D, Redshift and the Red Giant suite of products. Starts Thursday.

Wavemaker Creative today announced the launch of Crew in a Box, a revolutionary television and commercial remote production solution invented by award-winning filmmakers Ira Rosensweig, Dallas Sterling and Jeremy Fernsler. It is designed to help media companies achieve easy remote production with the quality demanded in a pre-COVID world. Crew in a Box contains a professional 6K cinema camera, an expandable LED light which is capable of dimming and a range of color temperatures, a teleprompter/Interrotron that the camera shoots through, and two professional microphones; all remote controlled.

NewBlueFX introduced two new collections for their titling software: Titler Pro. The Capsule Collection is a stylishly modern package of title graphics, including lower thirds, main titles, transitions, lists, and multi-host templates. The Houses of Worship Collection uses deliberately designed visual imagery to express contemporary worship themes.

Last week, I started a four-part web series on " The Basics of Editing with Adobe Premiere Pro." (You can find the initial episode here.) This week, I continue by illustraing reviewing and marketing clips, editing and trimming. Registration is always free - I'd enjoy your company as we explore Premiere. If you, or someone you know, wants to learn Premiere, these webinars are a great place to start.

Link to Episode 1: Get Started

As I was researching last week's webinar, I came across a tip I first wrote about in 2015, describing a fast way to transfer movies from an iPhone to a Mac. This week, I created a video tutorial showing exactly how this works. Plus, this technique transfers files faster and more security than AirDrop, with the added ability to quickly select multiple stills and videos for transfer.

I also have two tutorials for Final Cut Pro X editors. One explores the mysteries of the Timeline Index, which is something I use for every project. The other illustrates the Background Tasks window and how it is used. Plus, I've included a variety of Premiere demos in the Articles section below.

A week from today Apple opens WWDC 2020 with one of their legendary keynotes. Given the rumors swirling around this event, I suspect it will be particularly noteworthy. The Keynote starts at 10 AM. I'll definitely be watching - grab some popcorn and watch with me.

Our world is gradually reopening, though the pandemic is far from over. Everything I read and see illustrates the power of and need for visual communications. Jess Hartmann makes this case clearly in his interview. Quality is important, but content is more important still. The world needs the skills we can provide - that is unquestioned. The challenge now is to figure out how to provide them safely and how to get paid for doing it. I suspect figuring those out will take us a few more months - requiring careful thought and lots of patience.

In the meantime, until next Monday, stay safe, stay healthy and ,   edit well
» Content "Velocity" is More Important than Quality ( Interview)
     » An interview with Jess Hartmann (ProMax) on restarting our industry.

» Copy Files From an iPhone to a Mac - FAST! (Video Tutorial)
    » Here's a very fast, secure and flexible way to transfer media files.

»  Automatically Transcode Media & Proxy Files in Premiere (Video Tutorial)
    » Here's how to let Premiere handle these tasks automatically during import.

» Final Cut Pro X: Mysteries of the Timeline Index (Tutorial)
    » The Timeline Index is a powerful tool to help track and organize projects.

» Optimize Premiere Pro Preferences for Video Editing (Video Tutorial)
    » Here are ten settings you can change to improve performance.

» Final Cut Pro X: Benefits of the Background Task Window (Tutorial)
    » Running in the background is why FCP X is so fast. 

» Access, Add, Modify and Delete Shortcuts for Premiere (Video Tutorial)
    » Even a tip on how to have more than one shortcut per menu!
The Basics of Editing
in Adobe Premiere Pro - #1
The Basics of Editing
in Adobe Premiere Pro - #2
Part 1 in our series:
Get Started - 
* Interface
* Media mgmt.
* Editing & trimming
* Effects
* Output and
   compression

Everything you need - all in one place.

Part 2 in our series:
Edit & Trim - 
* Source Monitor
* Review clips
* Mark and Edit
* Organize timeline
* Trim edit points
The heart of an edit.

Everything you need - all in one place.

 
» EQ: Warm a Voice & Improve Clarity

»  Create & Edit  Vertical Video in FCP X

» Pick the Right Version of ProRes

» Image Options in Premiere

» View all tutorials here.
» Apple Final Cut Pro X: Complete

» 278: Color Tools in FCP X

» 250: Basics of FCP X Editing

» 80: Motion Paths & Masks

» View all webinars here.  
 
© 2020 Thalo, LLC