June 25, 2018




This has been an interesting week: big news from Adobe, upgrades from Apple and lots of interesting news even though we are heading into the summer months. (All the news is in the Articles section, below.)

Last Tuesday, Adobe announced a brand new product: Project Rush. (It's my lead article this week.) This new video app is focused on two areas where Adobe has not been strong: video editing on mobile devices and social media. Now, some would say that this is Adobe's response to iMovie on the iPhone and I think there is some truth in that. But there's a bigger message here: video on social media - YouTube, Facebook, Instagram, Twitter - is as big, or bigger, than traditional media in terms of audience, audience engagement and worldwide reach. The budgets are not, but the audience is.

Equally true, however, is that most people posting to social media are not professionals. (Witness the rise of vertical media and the shudders that sends through video pros as an example.) Yet there are millions - MILLIONS - of content creators out there. They need and deserve high-quality tools that don't require a degree from a fancy film school to use.

Apple has iMovie, but, from what I've seen in limited demos of Project Rush, Adobe has the more completely thought-through product. Tight integration from Project Rush into Premiere, After Effects and Audition. A seamless workflow that allows someone to achieve quality results simply, with a  clean transition into the professional-grade tools provided by Premiere for those that need it.

Yes, this will expand the market. Yes, this will increase the competition we face. And, yes, this will put even more stress on budgets at the low-end of the market. As has always been the case, we need to build our business on the quality of our creativity, the ability to develop long-term relationships and the focus to meet both budgets and deadlines. It won't be easy - but, when you think about it, it never has. The tools we use are important - but the results we achieve with them are far more important.

Thinking of tools, I have seven new articles for you this week, including an in-depth look at new media compression and transcoding software: ff-Works. If you are concerned about the quality of your final images going into distribution, you need to watch these videos. I wrote about this last week. This week, I show you how it works. (Here's the download.)

Oh! I have a favor to ask. We are launching new marketing to promote some of my video training. Due to the way we constructed my website five years ago, it is not possible to add comments or ratings to any of our training. So, I'm looking for some short testimonials on my training. This will be used for marketing and we will reference your name as part of what we publish. If you have time, I would be very grateful for your comments. Please email your thoughts to me here.

With the upcoming July 4 holiday here in the States, webinars are taking a two-week holiday as well. We'll be back with something new on July 11.

Also, if you are in the greater Los Angeles area, the LA Creative Pro User Group is celebrating its 18th birthday with a special presentation from Randy Ubillos, the architect of Adobe Premiere, Apple Final Cut, iMovie, Aperture, and Apple Final Cut Pro X. I'll be there, too, and urge you to attend. It is impossible to overstate Randy's influence on our industry and this promises to be a fascinating evening! Here's the link.

In the meantime, spend some time listening to the Digital Production Buzz. This last week, we looked at special effects; both on-set and in post-production. We talked with people who play with fire - both on-set and in software. From pyrotechnics to massive monitor walls to the latest in effects software, if you can imagine it, one of our guests tonight can help you create it. Plus, Red Giant made a surprise announcement of brand-new software. Listen to the show here.

That's it for this week. As always, I'm interested in your comments. Chat with you next week. In the meantime, edit well.  

 
Last Week On The Buzz!
 
This week, we talked with people who play with fire - both on-set and in software - the world of special effects. From pyrotechnics to massive monitor walls to the latest in effects software, if you can imagine it, one of our guests tonight can help you create it. Plus, a sneak peek from Red Giant. 
        
* Matt Dillingham, AES  
* Philip Galler, Lux Machina 
* Boris Yamnitsky, Boris FX 
* Niclas Bahn, FX Factory  
* Aharon Rabinowitz, Red Giant 
* James Deruvo, DoddleNEWS 
Join us LIVE every Thursday here.

New shows air live every Thursday evening at 6:00 PM Los Angeles time.

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Listen to this week's show here.

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Subscribe to The Buzz on iTunes. Click here.

 
In-Depth Tour of ff-Works
ff-Works harnesses the power of ffMPEG to create stunning video compression images.  
 
In this week's webinar, Larry Jordan takes you on an in-depth guided tour to showcase key elements of the software. Learn:
 
* The interface and media import 
* How to apply presets
* How to customize presets
* How to create files for social media
* How to automate compression
* How to apply filters and effects       
       
Download your copy here
Webinars are on break for July 4

Webinars are taking a two-week break for the July 4 holiday.
 
In the meantime, please visit our store. With more than 250 titles to choose from, covering a wide range of subjects, I'm sure you'll find interesting titles to watch.
 
 
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Webinars will be back July 11.
 
Have a safe and happy holiday! 
 
» Adobe Announces Project Rush (News)
   » Video editing software optimized for mobile devices and social media. 
 
» Apple Updates Final Cut Pro X to version 10.4.3 (News)
   » A mostly bug-fix version. Here are the details.

» ff-Works: Overview of the Application ( Video Tutorial)
   » ff-Works provides high-quality, deeply flexible media compression software. 
 
» ff-Works: Customize Compression Settings (Video Tutorial)
   » Here's how to change settings for video and audio compression. 
 
» In-Depth: Lesspain Updates Kyno to version 1.5 (Product Review)
   » Kyno gets a major upgrade, then spins off into two separate programs.
 
» Get Started More Easily with Adobe Premiere Pro CC (Tutorial)
    » New in-app tutorials enable new users to get started more quickly.
 
» Adobe Premiere Pro CC: More Keyboard Shortcut Secrets (Tutorial)
    » Hidden tips and techniques to creating keyboard shortcuts in Premiere. 
» EQ: Warm a Voice,
   Improve Clarity
 
» Premiere Pro: The
   New Font Menu


» Configure an iMac
   Pro for video editing

» Premiere Pro CC:
   Use Two Monitors

» View tutorials here
» 256B: Green-screen
   Keys in Final Cut Pro X

» 256A: Green-screen
    Keys in Premiere Pro

» 255: Apple Compressor
   Advanced Tools

» 258: In-Depth Tour
   of FF-Works

» View all webinars here
» Barbara Griffith: Better
   Way to Finance Gear

» James DeRuvo:
   DoddleNEWS Update

»   Alan Hoff: Avid
   Collaboration Tools
 
» Steffinnie Phrommany:
   Actor's View of Casting 
 
» View all interviews here
 
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