June 29, 2020

This week, I'm excited to announce that my latest book - Techniques of Visual Persuasion - will be released by New Riders on July 29! In today's remote-oriented, work-from-home world, clear, persuasive communication is more important than ever. People don't read, they skim. Persuasive images that attract, hold and motivate an audience are essential. To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who needs to create change.

Order the book before it's released and SAVE 35%. Here's the Table of Contents. Simply enter VisualPersuasion as the coupon code during checkout. Books are available in four formats: Printed, EPUB, MOBI, and PDF. I am very proud of this book - and thanks to everyone who contributed stories for it. I hope you enjoy it!

The other big news this week was the WWDC 2020 Keynote. There, Tim Cook announced the transition from Intel to Apple Silicon CPUs. (By the way, did anyone else notice that the camera just COULD NOT hold still? Is Tim that boring a speaker that Apple felt they needed to constantly distract the audience from Tim's speaking skills??? Sheesh.) The new CPUs are exciting and my thoughts are my lead story.

In other news, SoundStripe, which creates tech-enabled production music, released the results of its "Tools of the Trade" survey which asked over 1,000 filmmakers, YouTubers, and content creators for their go-to camera and microphone picks, editing software preferences, and other details about their creative processes. While almost 26% of survey-takers said they've been producing content for 1-3 years, 30% of people have 10+ years of experience making content. SoundStripe summarized their results here, though the entire report is worth reading.

MTI Film announced the release of CORTEX v5.3, the latest version of its family of products for managing workflows on set and in post. This latest release includes new features that make managing data during production and post easier and more efficient. It also adds support for the latest sound and picture formats and delivery requirements of leading distributors, including Netflix, HBO, Hulu and Quibi.

My four-part webinar series on " The Basics of Editing in Adobe Premiere" wraps up this Wednesday with a look at effects and exports; from picture-in-picture to speed changes to chroma-key and color grading. As always, registration for my live webinars is FREE. I look forward to sharing this with you on Wednesday.

Thinking of Adobe, I have three highlights from last week's webinar on transitions, audio meters and audio mixing. You'll find them in the Articles section below.

A quick reminder, each week, I publish six "The Inside Tips" newsletters with tips, tricks and techniques for Apple and Adobe software. If you haven't signed up for your free copy, today is a great time.

Registration Link: The Inside Tips

Turning to Final Cut, I have two articles this week. The first illustrates how to use three options in the View menu that enable us to better see what we are creating in the timeline: Visibility, Skimming and Clip Skimming. The other highlights how to batch rename clips in Final Cut Pro X. These, also, are in the Articles section.

Well, reopening our world is not going smoothly. Some countries are doing well, others, less so. It gets discouraging. Still, the virus does not go away simply because we want it to, or because we ignore it. Our challenge is not to avoid the problem, but to ask what can we do to make things better in spite of the virus. Creativity loves challenges and barriers. Well, right now, we've got a creative doozy.

I'll have more for you next week. In the meantime, safe safe, think outside the box and   edit well
» Thoughts on New Macs with Apple Silicon ( Commentary)
   » Apple announced all-new CPUs. Here are my thoughts.

» Premiere Pro: Use the Track Mixer to Improve Your Audio (Video Tutorial)
   » An easy-to-follow workflow to mix your projects inside Premiere.

» Premiere Pro: Optimize the Audio Meters (Video Tutorial)
   » Quick tutorial on optimizing the audio meter display for video editing.

» Final Cut Pro X: Visibility, Skimming, & Clip Skimming (Tutorial)
   » These three options simplify viewing your media.

» Premiere Pro: Find, Apply & Modify Audio and Video Transitions (Video Tutorial)
   » This shows a variety of ways to work with transitions in Premiere.

» Final Cut Pro X: Batch Rename Clips (Tutorial)
   » Hidden inside FCP X is a fast file renaming feature. Here's how it works. 
The Basics of Editing
in Adobe Premiere Pro - #3
The Basics of Editing
in Adobe Premiere Pro - #4
Part 3 in our series:
Audio, Text, and Transitions
* Set levels
* Add audio effects
* Audio mix projects
* Add titles
* Modify transitions

Everything you need - all in one place.

Part 4 in our series:
Effects & Exports
* Motion effects
* Speed changes
* Adjustment layers
* Chroma-key
* Color grading
* File export

Everything you need - all in one place.

» EQ: Warm a Voice & Improve Clarity

» Create a Performance Video Wall

»  Create & Edit  Vertical Video in FCP X

» Pick the Right Version of ProRes

» View all tutorials here.
» Apple Final Cut Pro X: Complete

» 270: Illustrating Visual Literacy

» 274: HDR Media in FCP X

» 248: Basics of Editing in Premiere

» View all webinars here.  
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