A few hours after this issue is released, Apple will present the opening keynote for their WWDC 2021 conference. This event tells us where Apple is headed for the next year. As always, rumors are rampant and expectations are high.
WWDC is always a highlight, but this year, I think, will be even more eventful. Apple set the stage last year with its formal announcement, and ultimate release, of new Apple silicon chips. This year, we will see those chips unleashed - with significant potential for media creators.
Still, chips are only as good as the software that runs on them - and software is the true focus of WWDC. While very little that is presented at the conference will be immediately released, what we learn this week will help us prepare for the future. For the first time in years, breakthrough technology - not just incremental improvements - promises new ways to communicate using images and video. The M1 series of chips are specifically designed for visual folks like us. The opening act, last year, was stunning. Today, we watch the second act unfold.
In the news...
Frame.io announced Frame.io 3.7.1. This update features new Adobe integration extensions along with dozens of performance improvements and enhancements, including redesigned Adobe Premiere Pro and After Effects extensions. Other highlights include improved navigation and a more intuitive user interface.
KeyCode Media is hosting a special episode of Broadcast2Post: "A Cloudy Future for Post-Production." (And I appreciate the double-meaning in the title.) This group of engineers and manufactures will discuss the challenges of post production as it transitions to the cloud. Registration is free.
AJA Video Systems released the new PAK Dock Pro. This high speed bus-powered USB-C device is designed to simplify and accelerate media transfers in broadcast, production, post, and ProAV environments.
Filmlight announced a new program of awards which will honor colorists and the art of color worldwide. The awards are open to colorists using any grading technology, with the winners announced at EnergaCAMERIMAGE 2021 in Poland. Submissions open June 16, 2021.
1Beyond announced a new website and logo to showcase their products and improve their interface. 1Beyond is a mainstay in our industry, with an emphasis on intelligent tracking cameras. These provide a big benefit in today's world of remote production.