Mar. 4, 2019




So many things to talk about this week! I have four new articles, PLUS, webinars are back!  But, before we get to my stuff, three readers sent links to articles that I think you should read.

James DeRuvo, from doddleNEWS, sent me a link to this RedShark News story: "Is it high-time to look beyond feature films as a career aim?"  Here's the link. Written by Phil Rhodes, he argues that there are better options for media pros. This got me thinking about what I'm teaching my students - and why I'm teaching it. In fact, I created a blog specifically reflecting my thoughts on this.

Then, Andy Marken, from Marken Communications, sent me a link to a Fortune article: "No. Podcasting is Not a Small Business." Here's the link. As this article points out, the U.S. podcasting industry generated $314 million in ad revenue in 2017. But, globally, podcasts are much bigger. The podcast industry in China is 23x larger, estimated to be worth an eye-popping $7.3+ billion. Podcasts lead directly into our production skills and are something your clients can use.

Finally, Rethink Technology Research released a white paper: "The Rise in SVoD viewing to swamp traditional TV by 2023. Here's the link to the Executive Summary. "SVoD uptake is accelerating and in terms of hours viewing per day it will shortly draw level with broadcast TV globally by 2023.... Rethink TV sees 478 million SVoD subscribers today growing to 743 million by 2023, with China having the most SVoD subscribers by 2023, but North America still driving the largest dollar volume."

Suddenly, a quiescent February has morphed into a dynamic March. Yay!

To keep the momentum going, my webinars are back!  This week, we are presenting " Ask Larry Anything!"  These free-form sessions are designed to answer your most-pressing questions on Adobe or Apple media software. One session - this Thursday morning at 9 AM Los Angeles time.  As always, registration is FREE!  (It would help if you email your questions ahead of time,  so I can research and prep the answers.) Sign up here!

I have four new articles for your this week. First, the USB-IF committee, the folks in charge of the USB spec, decided to REALLY confuse consumers this last week by renaming the last three generations of USB devices. If you are confused today by USB 3.1 Gen 1 and USB 3.1 Gen 2, it's about to get much worse.

Then, Michael Powles shared an excellent write-up of his problems working with SDXC cards and Final Cut Pro X. He shares both the problem and two work-arounds. If you find yourself shooting with these cards, you need to read this.

Next, I've always been of two minds about film school. I think film school makes an excellent minor - but, much more important than learning how to shoot and edit a film is learning how to tell a story - and that requires knowing something other than how to make films. Even though the technology is incredibly exciting, people don't go to the theater to watch the latest 4K images. Film schools are excellent at teaching skills and building a network, but they are not sufficient. You still need something to say. These thoughts were partly sparked by the RedShark News article, but they are also something I've been wanting to articulate to the department heads at the school where I teach. My second blog this week focuses on this: " Visual Communication is Bigger Than Film."

Finally, Kyno, media management software I like a lot, released a significant update last week. I have a summary of the new features as my fourth story.

You'll find links to all these in the Articles section, below.

The Digital Production Buzz had a fascinating show on new storage technology. (Yes, I know, storage seems so, um, BORING... but, easily half the emails I get all revolve around whether a particular Mac can edit 4K. The answer is ALWAYS "Yes." But, the real question is whether the storage system is fast enough to support it; and that is MUCH harder to answer. This week, we look at a variety of new storage technology that may appear at NAB in a few weeks that could revolutionize how you save, store and retrieve media in the very near future. Fascinating stuff. Here's the link to the show.

Remember to sign up for this week's webinar, then email me your questions. I look forward to chatting with you next Monday. As always, I'm interested in your comments. Chat with you next Monday. In the meantime, edit well.

 
Last Week on The Buzz
 
This episode is all about the latest in storage technology. Data is about to get MUCH faster! New hardware, new protocols, new software - all designed to speed media transfer to gigabyte speeds!  
 
Plus, in "NAB Insight," we look at an NAB event focused on improving diversity in VR. 
    
* Jim Malcolm, Humaneyes
* Tom Coughlin, Coughlin & Assoc.
* Larry O'Connor, OWC
* Sam Mestman, LumaForge
* Jordan Winkelman, Quantum 
* James DeRuvo, DoddleNEWS.com 
Join us LIVE every Thursday here.

New shows air live every Thursday evening at 6:00 PM Los Angeles time.

Read the transcript here.
    Created by Take1.tv.

- - -

Listen
to the show here.
 
Color Fundamentals in
Adobe Premiere Pro CC
Adobe continues to improve their color grading controls and scopes.  
 
In this week's session, we explore the current state of color in Premiere Pro CC.
 
* Fundamentals of Color
* How to read video scopes
* New automatic color tools 
* How to make color corrections
* How to create looks

 
Download your copy here.  

Ask Larry Anything!

These are my favorite webinars because I get to discover what issues and questions you have and, if possible, answer them.
This free-form session covers Apple and Adobe media software. Please email your questions so I have time to do homework.
As always, registration is FREE!
» Renaming USB is a REALLY Stupid Idea! ( Blog)
   » When is USB 3.0, USB 3.1, and USB 3.2 the same thing? Uh, now, actually.

» Apple Final Cut Pro X and SDXC Cards ( Guest Tutorial)
   » Michael Powles writes of his challenges using SDXC in FCP X.

» Kyno Adds Significant Features in 1.6 Update ( First Look)
   » New features include Red RAW support, better metadata and better copies.

» Visual Communication is Bigger Than Film ( Blog)
    » When planning a career, where's the market going?
» EQ: Warm a Voice
   and Improve Clarity

» Configure a Mac mini
   for Video Editing

» Frame Rates Are
   Tricky Beasts

» Premiere Pro CC:
   The New Font Menu

» View tutorials here

» Apple Final Cut Pro X:
   Complete 
 
» 253: Closed Captions
   In Final Cut Pro X 
 
» 248: The Basics of
   Editing in Premiere 
 
» 222: Working with
   Stills in Final Cut Pro 
 
» View all webinars here
   
» Paul Isaacs: New Audio
   Tech Coming Soon
 
 
» Philip Hodgetts: AI
   Basics Explained
 
 
» Tom Coughlin: Faster
   Storage Coming Soon
 
» Larry O'Connor: Faster
   Direct Storage
 

» View all interviews here
 
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