NAB exhibit floor
opens four weeks from today. And right now, every developer in our industry is busily putting the finishing touches on all the new products they will be announcing at or around NAB. This is another way of saying that it gets pretty darn quiet just before the show starts.
I'm already getting press releases announcing that an announcement is coming: "Be sure to stop by our booth to see all our latest news" is how many of them start. There's a
to how and when to announce a new product; as well as whether the announcement drives people to a booth or a website. In the past, everyone made their announcements on the first day of NAB. Except as the number of companies and products grew, the cacophony on the first day was so great, no one could hear anything. It is extremely frustrating to work so hard on a new product, only to have no one hear the news that it exists.
Today, companies carefully plan the
best time to release
their news so that they capture the fullest attention of the press and the market at that moment. For the largest companies, who command press attention whenever they speak, that remains the first day of NAB. Day 1 always has the largest representation of the press. For others, especially those who's customers tend to be enterprises and studios, it's the weekend before at specialized press events. Still others, especially smaller companies, announce the week before by releasing the news online and promoting on social media. I enjoy watching the entire dance.
Thinking of NAB, our podcast -
- will be covering the event presenting shows every hour during the event. We will interview more than
100 industry leaders
to discover the latest products and trends at the show. I'm delighted to announce that our website -
- is now updated with the latest information on our NAB shows and guests. We are still crafting the entire series, so things will change - but if you want a glimpse of what's coming, visit us
Still, all is not lost on the information front. I have
four new articles
for you this week: two on Adobe Premiere and two on Apple Final Cut.
Which reminds me, this month, our webinars present the basics of editing and video compression for both Adobe and Apple. Last week, we looked at the basics of editing in
Adobe Premiere Pro CC
. In less than an hour, you can be editing in Premiere easily and efficiently.
Learn more here
This week, my webinar looks at media compression using
Adobe Media Encoder
. This is more important than you might think. We spend all our time and money scripting, shooting and editing our projects. Then, when it's time to deliver the final version, we blindly pick a compression setting and hope for the best. Your projects deserve better.
This week, I
explain video compression
, what you need to know to create good-looking - and good-sounding - files, and how to use Adobe Media Encoder to make your Premiere projects look great. Registration is
sign up here
And, if you are a
user, next week we do the same thing with Final Cut Pro X and Compressor.
and scroll to the bottom of the page to sign up early for the sessions that start next week.
I'm delighted to report that the audience for the
Digital Production Buzz
continues to grow each week. We are now heard in more than 160 countries each month, which is really cool! Last week, we took a second look at both VR and AR - include a new AR application called
that filmmakers can use. Listen to the show
For now, I'm enjoying the calm before the storm. Starting in a couple of weeks, things are going to go crazy. And, as always, I'll keep you informed about what I learn. In the meantime,