Maxim Jago reviewed my book
wrote: "This is an absolutely phenomenal
book, packed with gold for anyone interested to learn about visual persuasion in the modern era." Also, my book was the top-selling book
across all InformIT websites during September; competing with many other Pearson titles. I am delighted with the response it is generating. If you haven't purchased your copy yet, please visit your favorite bookseller. It will be a worthwhile addition to your library.
Webinars are taking this week off. I have a number of projects to research that I will write about next week - including several new product reviews!
Last week's webinar, on Adobe Audition, will be highly useful for both Premiere and Final Cut editors. Far too many editors consider audio to be a dark art; which is a serious mistake. NOTHING we do to our images is as important as creating good audio. Even better, creating good audio is far cheaper than creating stunning images. This session walks you through everything you need to know to move projects from Final Cut or Premiere, edit and mix them in Audition, then bring them back for final output.
I have five new tutorials this week, including excerpts from last week's webinar. I'm seeing more emails from people who are new to video editing and don't understand how the codec they use affects file size. A typical email starts: "My ten minute movie is 9 GB in size!!! How do I post it to YouTube?" I've talked a lot about the "Three Codec Workflow" in my webinars, so, this week, I decided to write about it.
Other tutorials look at a variety of techniques we can use to improve our audio. I've also included a caution on when to update to Big Sur. It NEVER hurts to wait a bit before upgrading to a major new version of the macOS. You'll find all of these in the Articles section, below.
These days, there's a lot more shouting than listening going on. Even so, there's still a desperate need for good communicators. Whenever people want to know what's going on, they turn to video first. That's our opportunity. Our challenge is to find the most effective ways for people to see the specific stories we have to tell.
Stay safe, stay healthy and stay hopeful. Until next Monday, edit well.