Edit Smarter logo with Larry

February 24, 2025

The technology of our industry changes regularly. But, what also changes over time are our production and post-production techniques. Not just the tools we use, but what we create with those tools. My background is traditional television & film production. I've been puzzled and, truthfully, somewhat disdainful of the production values of many of the social media videos that I see. 


Until this week. Laura Peters, on my team, sent me a PDF written by Jimmy Donaldson (you know him as MrBeast) on what makes a YouTube video successful. I found his thoughts eye-opening. So, I distilled his 36-page opus into this article (along with a link to the original.)


Link: Social Media Production Tips From MrBeast


THIS WEEK'S TOP NEWS


Discover the latest industry news on my home page. Five new stories this week.


Recently, Adobe announced that it was adding "Media Intelligence" to Premiere Pro. What is it, and what does it mean? 


Link: What’s The Impact of Adobe’s “Media Intelligence” for Premiere Pro?


While generative AI is getting the headlines, there's a different form of AI that can directly benefit video editors: AI-assisted video search. This article, from Hugging Face, is for developers, but here's the key sentence: "Our goal is simple: make video understanding accessible across all devices and use cases, from phones to servers."


Link: https://huggingface.co/blog/smolvlm2


Today, media asset search and management is a key focus of media technology.


THREADS FROM THE CREATIVE COW


Here are some popular threads last week over at the Creative Cow:



December 2024

This week's webinar is "Ask Larry Anything!" So far, I have questions about fixing audio problems, how the zoom controls on an iPhone 16 work, how to organize media in Final Cut, and working with HDR iPhone media in Final Cut. I have time for more - please email me your questions so I can create appropriate demos. 


Plus, in answer to requests, I'll use stills and video from my recent trip to Southeast Asia - the elephants, alone, are worth seeing. Registration, as always, is free.


Link: Free Registration to Larry's webinar


Turning to tutorials, I have four new ones for you this week. Still images are rich in data about the camera, lens and settings used to record an image. Surprisingly, most of this information is missing in a video file. Geoff wants to know why?


Link: Why is Camera Data Missing From Video Files?


Paul asks: "Is there a way to always import files into a Final Cut Pro library by default?" The answer is that storing files in the library IS the default, but it is easy to change accidentally. Here's how to reset and verify your storage locations.


LinkReset and Verify Where Final Cut Pro Stores Media


At first blush, Sidecar – the ability to mirror an iPhone or iPad on a Mac – doesn’t seem to offer much value. But, when you mirror the Mac on a mobile device, magic can happen.


Link: Sidebar – on the Mac – Is a Surprisingly Helpful Utility for Video


Recently, Cirina Catania interviewed me for OWC Radio about my career, the current challenges in media, getting a job in our industry, along with a wide variety of other subjects. Here's a transcript, with a link to the original interview.


Link: Cirina Catania Interviews Larry Jordan – Transcript


My recent trip around southeast Asia reminded me of just how beautiful and diverse our world is. Surrounded, as many of us are, with the machines of technology, it is important to realize that not everyone has access to it. I watched a woman husk rice using a foot-driven hammer-press in Thailand, rode in a boat propelled by a woman standing at the stern and rowing using only two oars, and explored Buddhist temples that could only be accessed by walking up hundreds of steps. We may be surrounded by technology, but that technology does not extend across the globe. It was a humbling and enlightening experience. 


Still, media is increasingly pervasive, even in poorer countries. I was walking the blocked off downtown streets of Saigon (Ho Chi Minh City) the evening of the first day of the Chinese New Year where thousands of people, dressed in their finest, strolled about taking photos of each other on their phones. Viet Nam is a world away from Los Angeles, but they could share their holiday with friends across the world.


Whatever you think of social media - and I am not a fan - an elephant mahout in the mountains of Cambodia can record a video of his elephant playing in a mountain stream and, seconds later, folks in New York City can watch. And we take this for granted.


Our world is a precious place filled with people who each have skills and knowledge to share. One of these days, I hope the people in power will recognize that. 


Until next Monday, stay safe, stay healthy, and edit well.

TUTORIALS & REVIEWS

» Social Media Production Tips from MrBeast (News)

   » A summary of how to create successful YouTube videos.


» The Impact of Adobe's "Media Intelligence" for Premiere Pro (Commentary)

   » What is "Media Intelligence," what does it do and what does it mean?


» Why is Camera Data Missing From Video Files (Tutorial)

   » Still images have camera data, video does not. Why?


» Reset & Verify Where Final Cut Pro Stores Media (Tutorial)

  » Here's how to determine where media is stored when you import it.


» Sidebar - on the Mac - Is a Surprisingly Helpful Utility (Tutorial)

   » Sidebar mirrors iPhones on a Mac. But the magic happens with an iPad.


» Cirina Catania Interviews Larry Jordan (Transcript)

   » Here, Larry discusses the media industry, AI, his career and finding work.

Register!

Ask Larry Anything!


A free-form discussion about anything you want to ask.


Currently covering questions on Final Cut Pro, media organization, and audio problems.


Plus, other cool stuff!


Everything you need - all in one place.

Buy Now!

DaVinci Resolve 19 - Master Bundle


Get started with DaVinci Resolve 19 quickly and easily in this four-video set. In less than four hours, learn:


  • A complete Resolve workflow
  • Multicam and double-system editing
  • Edit and mix audio in Fairlight
  • Effectively use the Color page.


NEW! LOW PRICE: $59.95


Everything you need - all in one place.

TOP 4 TITLES LAST WEEK

ARTICLES


» The Center of Media is Shifting


» Configure an M4 Mac for Video Editing


» Review: Epson V600 vs V850 Scanners


» Apple Updates Final Cut Pro to 11.0.1


» View all Larry's tutorials here.

WEBINARS


» 377: Visual Effects in Final Cut Pro 11


» Final Cut Pro - Workflow & Editing


» 328: DaVinci Resolve Color Page


» Basics of Editing with Final Cut Pro


» See all of Larry's webinar titles here.