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This week, I highlight two webinars specifically designed for Premiere editors.
Link: The Basics of Editing with Premiere Pro
Link: Essential Workflows in Adobe Premiere Pro 25
Now, for our deep dive into Premiere, I have six tutorials you might like:
Link: Text Transcripts and Captions in Adobe Premiere Pro 25
Link: Three Techniques to Work Faster in Adobe Premiere Pro
Link: Better Ways to Scale Images in Adobe Premiere Pro 25
Link: The New Properties Panel in Adobe Premiere Pro 25
Link: Create Project Templates for Adobe Premiere Pro or Audition
Link: Compare Shape Mask Tracking in Final Cut, Premiere & Resolve
Far too often, we define ourselves by the tools we use: "I'm a Premiere Pro editor." The problem with this, first, is that client's don't care what tool we use, they care about the results we create.
The second problem, though, is bigger. As AI continues to make inroads into traditional creative tasks, it will make our tools increasingly easy to use. This means we will find ourselves competing with people who know less than we do and are willing to charge less. If our only differentiation is that we know a specific tool, that forces clients to mostly decide who to work with based on price. And there is always someone willing to work cheaper.
Instead, we need to define ourselves by the results we create, the stories we tell, and the benefits we bring to a client that are uniquely ours. If you don't have a "unique ability," spend time reflecting upon your strengths until you do. Because all of us have unique creative skills.
An exercise that I find extremely helpful is to invite a friend or friendly client to lunch and ask them to describe your strengths. You will be amazed at what they tell you about yourself that you've never considered. We all have gifts, now's the time to tell the world about them.
Until next Monday, stay healthy, stay safe and edit well.
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