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March 17, 2025

This week, I have free goodies, product reviews and tutorials. But, as always, AI continues commanding center stage. I spent the last week narrating an audio book on AI, which has helped me understand more about the subject. Then, I read an outstanding article on the current state of AI in AppleInsider.com.


LinkEveryone is a Loser in the Apple Intelligence Race


Unless you are currently living under a rock - and I can understand it if you are - the annual NAB Show is less than three weeks away. If you are looking for a free NAB exhibits pass, I've got you covered. Free if you register before March 18, save $20 thereafter. Here's the link.


Link: NAB Exhibits Registration (Discounted)


Post|Production World (PPW) is a training conference for filmmakers, video editors, and motion designers running concurrently at the NAB Show this April. Spanning five days, PPW offers over 100 expert-led sessions and hands-on workshops covering AI-powered tools, advanced editing, motion design, and more. As a respected training and networking event, this link saves 15% on registration.


Link:Save 15% at Post Production World

Use Discount Code: LARRYJORDAN15


THIS WEEK'S TOP NEWS


Discover the latest industry news on my home page. Four new stories this week - it's the calm before the storm of the NAB Show.


CREATIVE COW CONVERSATIONS


I'm working with the Creative Cow to provide additional resources in my newsletter by linking to interesting Cow threads. (Register for the free Cow newsletter here.)



December 2024

Next week's webinar is a detailed look at Media Asset Management and Axle AI. The whole point of tracking your media is to quickly find the shot you need without wasting time. I purchased Axle ten years ago and use it every week. My goal is to answer question like: What does a MAM do? When do you need it? Why is it better than what our NLE provides? How does an NLE work? I also want to focus on how to get media into and out of a MAM and what you need to do to find what you need - both for stills and video. It will be an interesting session.


Link: Free Registration to Larry's Media Asset Webinar


Last week, I reviewed BetterDisplay from the perspective of using it for a Mac-based teleprompter. In the Comments, Mark Fusco mentioned he used YAM Display. So, this week, I discovered it was a much better option. Here's my review.


Link: Review: YAM Display – A Fast Way to Create an External Monitor


Aiarty Image Matting is an AI-powered image background remover for natural blending with new backgrounds. It excels at matting complex images with hair, fur, semi-transparency, indistinct edges, or low light. Here’s my review.


Link: Review: Aiarty Image Matting – Background Removal & Up-Scaling


FREE STUFF. Aiarty is offering 1-year license codes of Aiarty Image Matting v2.0 (originally worth $49) for free, letting users experience all features of this tool thoroughly.


Link: Get a FREE year's subscription to Aiarty Image Matting v2.0


Alain asked how to create an animated flashlight beam in Apple Motion. In this tutorial, I show two different ways to do this in Apple Motion.


Link: Create a “Flashlight Effect” in Apple Motion


Here's a tutorial that showcases how to improve a gray, washed-out image using the color wheels in Final Cut, as well as applying different LUTs.


Link: Color Tricks for Cloudy Days in Final Cut Pro [v]


Finally, here are several trouble-shooting tips for Apple Final Cut Pro.


Link: Trouble-Shooting Tricks for Final Cut Pro [v]


Well, it's been an interesting week. Sam Altman, CEO of OpenAI, claimed that AI can't exist if its training needs to respect copyrights. (Ars Technica) As a creator and copyright holder, this feels more than a bit unhinged. I spent this last week recording an audio book on "AI-Powered Leadership." This is a fascinating deep-dive into how AI can assist and improve project management. I am learning a lot. 


A key concept reflected throughout the book is "Both/And." It is not either humans or AI, but both - working together. These four authors, with deep experience in AI, stress that "the human must be in the loop."


Aiarty is a good example. It is part of an expanding list of applications using machine learning to speed complex tasks like masking. But, even these power tools are not perfect, nor can they solve every problem. Aiarty wisely provides plenty of tools for us humans to improve on AI's work; reflecting not either/or but both


As the hype for AI continues to explode, it's important to remember, as Mike Wuerthele and Wes Hilliard wrote: "The so-called "artificial intelligence" is just a brute-force technology that... can't think, can't reason, and doesn't have knowledge — it has access to knowledge." When AI companies demand that they have unfettered access to all the world's knowledge for free, then something is askew.


Until next Monday, stay healthy, stay hopeful and edit well.

TUTORIALS & REVIEWS

» Review: Aiarty Image Matting - Background Removal & Up-scaling (Review)

   » This masks hair, fur, semi-transparency, indistinct edges, or low light.


» Review: YAM Display - A Fast Way to Create an External Monitor (Review)

   » This extends or mirrors any Mac desktop to a second Mac, iPad or iPhone.


» Trouble-Shooting Tips for Final Cut Pro (Tutorial)

   » Several tricks to try when FCP isn't working right.


» Color Tricks for Cloudy Days in Final Cut Pro (Tutorial)

   » How to improve a gray, washed-out image.


» Create a Flashlight Effect in Apple Motion (Tutorial)

   » Two ways to create a flashlight beam.

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Media Asset Management


A discussion on what media asset management is and when you need it. (FREE registration.)


This includes a tour of Axle AI software, with a special emphasis on importing media, finding the clips you need, then getting them into your NLE.


Everything you need - all in one place.

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Ask Larry Anything!


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  • Apple Final Cut Pro
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  • Apple Motion
  • Answers to business and storage questions.


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TOP 4 TITLES LAST WEEK

ARTICLES


» Configure an M4 Mac for Video Editing


» Review: Epson V600 vs V850 Scanners


» Resize images in Premiere or FCP


» Key Issues for Media in 2025


» View all Larry's tutorials here.

WEBINARS


» Larry's Video Training Library


» 378: Ask Larry Anything!


» DaVinci Resolve Master Bundle


» 375: Essential Workflows in Premiere


» See all of Larry's webinar titles here.