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Former Google executive, Kim Scott, is quoted as saying: "Communication is measured at the listener’s ear, not the speaker’s mouth." This parallels a comment I use when training executives in how to give presentations: "Every presentation, no matter to how large a group, is always a one-on-one conversation between you and the listener."
It is easy to get caught up in the size of our audience. Bigger matters when determining distribution costs or advertising rates. But not when it comes to the folks watching our videos. Here, we are engaged in a one-on-one conversation where understanding is not based upon what we say, but on how what we say is perceived.
This is easy to overlook, but critically important. It is easy to think we are explaining "brown" perfectly, only to learn later that our audience understood it as "yellow." Always take the time to find out whether what you said was what was heard.
As the old saying goes: "I know you believe you understand what you think I said, but I am not sure you realize that what you heard is not what I meant."
Until next Monday, stay hopeful, stay healthy and edit well.
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