August 25, 2026

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2026 New York State Tourism Excellence

Awards & Summit in Corning, NY

Early Bird Discount Expires this Friday, August 28

Register this week for the 2026 New York State Tourism Excellence Summit, taking place September 16–18 at the Radisson Hotel Corning in beautiful Corning, NY.


⏰ This Friday, August 28 is your absolute deadline to take advantage of the Early Bird Rate and save $50 on your event registration!


While you're registering, be sure to check out the updated Summit agenda, which includes presentations and workshops from this year's award honorees, keynote remarks from Geoff Freeman, President & CEO of U.S. Travel, how to build a "Destination Advocacy First Aid Kit" with Andreas Weissenborn, SVP of Advocacy & Destination Advancement at Destinations International, 10x10 Briefings, statewide industry updates, and much more.


Unsure if you or a team member has already registered? Contact us and we'll be happy to check for you

In This Newsletter:

Issue Feature:

- Register & Save!

- Get Ready for Your Time in Corning

- RFP: Host a NYSTIA Event in 27', 28', or 29

- Take the AI Adoption Maturity Assessment


Advocacy:

- Advocacy Masterclass with Josiah Brown


Industry News:

- NYS Encourages Those with Mental Illness Visit NYS Parks

- New Data Highlights Tourism Industry's Impact in Long Island

- Nominate for the 2026 Travel Unity Awards

- Take the 2026 Rural Tourism Survey


Events:

- Winning the Mega-Event Era

- State of the American Traveler


Marketing Initiatives:

- AMERICA Journal

- Times Union Media Group Magazine


Job Postings

- Visitor Services Manager, Discover Albany

Get Ready for Your Time in Corning:

Tee Up at the Charlie Daley & Dave Thornton Scholarship Golf Tournament

Date: Wednesday, September 16 | Time: 10 AM – 4:30 PM

Location: Indian Hills Golf Club


Share with your friends, family & network! Put a foursome together or join a team yourself - spend a day on the course for the benefit of NYS tourism students! Details/Register Now

Afterwards, enjoy a complimentary drink ticket and light fare at the Park Avenue Sports Center provided by our host DMO, Explore Steuben! Please register (free) so that we can provide a head count to our hosts. Optional: For $25, sign-up for a fun round of mini-golf!

Book Your Free 1:1 Networking Sessions!

Whether you're exploring branding, international marketing, artificial intelligence (AI), travel trade, or simply want to discover what or who's new in the industry, the 1:1 Networking Sessions are designed for you.


BONUS: Book two or more appointments to qualify for prize drawings! Slots are limited, so book now before they fill up!

Spend Time at the Corning Museum of Glass:

Create Your Own Glass Masterpiece & Enjoy Free Admission Sept 15-18

Make your own glass with the help of the Corning Museum of Glass' experienced glassworkers on Tuesday or Wednesday, September 15 or 16 and take home a one-of-a-kind souvenir from your time in Corning. Spots are limited, so don’t wait! Reserve Now

🗞️ NYSTIA News

RFP Available: Host a NYSTIA Event in 2027, 2028 or 2029!

You're invited to submit proposals to host the New York State Tourism Conference and/or the New York State Tourism Excellence Summit! Hosting brings valuable attention from the state and country to your community, and also highlights visitor economy benefits to your local elected officials. Read the RFP and submit your proposal to bob@nystia.org by Friday, August 28

NYSTIA AI Initiative: Take the DMO/TPA/Tourism Business AI Adoption Maturity Assessment

The team at Rove have designed a survey to gain a better understanding of your destination's current level of AI maturity across key areas. This assessment takes just a few minutes to complete, and all responses will be kept strictly confidential. Take the Assessment

⚖️ Advocacy Matters to You

Advocacy Masterclass with the New York Sherpa

Special Program at the NYS Tourism Excellence Summit

Join Josiah Brown, the New York Sherpa and President of Famous Destination Marketing on Wednesday, September 16th at the 2026 New York State Tourism Excellence Summit for an immersive professional development program designed to help you become a more effective advocate for your organization. Learn More & Register

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Industry News:

Economic Impact of Visitors in New York State 2025:

Visitor Spending Increased $3.6 Billion YoY to $97.6 Billion

Empire State Development / I LOVE NEW YORK has released a Tourism Economics report with official New York State visitation and visitor spending statistics for 2025. The report details surprisingly positive results despite significant geopolitical challenges to international visitation in 2025 vs 2024. Ross D. Levi... Continue Reading

New York State Encourages Individuals Living with Mental Illness to Visit State Parks, Historic Sites, and Rec. Sites

The New York State Office of Mental Health announced an initiative to encourage more New Yorkers living with a mental illness to enjoy the state’s many parks, historical sites, and outdoor recreational facilities, which can have a positive impact on mental... Continue Reading

Tourism Dollars at Work: New Data Highlights Industry's Positive Impact on Long Island

Discover Long Island (DLI), the region’s only accredited destination marketing organization, today announces new Tourism Economics data showing that Long Island's visitor economy continues to be a powerful driver of economic growth and community... Continue Reading

Nominate for the 2026 Travel Unity Awards

The Travel Unity Awards recognize individuals and organizations helping make travel more welcoming through leadership, community impact, research, organizational action, storytelling, and the work of emerging professionals. Self-nominations are welcome. There is no fee to nominate or apply. Nominate by September 13, 2026

Take the 2026 State of Rural Tourism Survey

The Rural Tourism Network needs your help ensuring that rural and small-town tourism is included in national conversations. Please share 5-7 minutes of your time to take their 2026 State of Rural Tourism Survey (answers confidential). Take the Survey | View 2025 Findings

Events & Webinars:

Winning the Mega-Event Era: How Any Destination Can Capture Value from the World Cup to LA28

Online/Virtual | Miles Partnership | August 27

Learn More

The State of the American Traveler Survey Findings - September 2026

Online/Virtual | Future Partners | September 9

Learn More

Marketing Opportunities:

AMERICA JOURNAL: New York State Heritage Travel Feature for German Speakers 

Promote your destination, attractions and special heritage in the October 2026 AMERICA Journal feature section! NYSTIA members have the opportunity to feature their destination in the October 2026 New York State section for a discounted rate. Content will be created by America Journal's professional travel writers with your input/requests.


Learn More & Sign Up - deadline to participate 8/26

Times Union Media Group Travel Newsletter: Targeted Marketing That Drives New Customers

NYSTIA members are offered the opportunity to promote their unique destinations in the Travel Newsletter to an audience of over 200,000 subscribers! Showcase your attractions and events to a highly engaged and targeted audience.


The implemented double opt-in feature ensures the Travel Newsletter will be sent only to those most interested in regional travel and engaged with the Times Union brand. Learn More & Sign Up

Job Postings

Visitor Services Manager, Discover Albany

The Visitor Services Manager leads the daily operations of the Discover Albany Visitor Center and ensures the delivery of exceptional hospitality to every guest. This role manages frontline team...Learn More/Apply

Become a Member | Join the Partnership Community

Thank you to our Partnership Community!

WHAT WE DO:

We assist our members in advancing responsible, sustainable economic growth, local job creation, small business success and increased vitality in our destination communities by realizing the potential of New York State's tourism industry.

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