Research provided by the North American Telecommunications Association shows that 90% of callers to your business will be gone in forty seconds if they hear silence when you put them On-Hold.
If you have music on hold you’ll increase the average caller’s hold time by an additional 30 seconds and with a mix of music and informational messages about your business callers will stay on the line for an average of three minutes.
A Nationwide Insurance study found that when callers hear an on hold message that focused on one of their products, it produced a 15-35% increase in sales of that product.
The bottom line is that when you provide information on hold to your callers you’ll not only keep them from hanging up, you’ll inform them more about your products and services, then they might already know.
