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March 31, 2021
Hello From ZimmComm World Headquarters:
The current theme of conversations I’ve been having all contain the question, “Will we have in-person events and when?” You can find podcasts about it and projections and opinions and surveys being done. For my part, the more I hear and the more I see being published in the media, nothing is certain. Of course you remember how 2 weeks turned into more than a year. At the end of 2020 I was seeing forecasts of back to normal live by end of Q1, then it was Q2 and currently I’m hearing Q3 or Q4. But we’re already seeing some postponing their events to 2022. A couple recent examples include the Corn Utilization and Technology Conference which was cancelled last year and AGRITECHNICAnd AGRITECHNICA which was scheduled for November of this year! New dates for these are: CUTC - June 6-8, 2022 and AGRITECHNICA - February 27-March 5, 2022.
What is your outlook? There are many variables to consider. For example, small groups without a trade show might find it easier to hold an in-person event but it will probably include significant restrictions and rules to deal with. Think masks, round tables of 4 people instead of 8-10, personal plated/covered meals already on your table when you sit down to eat, customers/members who are not allowed to travel or won't and on it goes.
The ZimmComm Team wishes everyone a very blessed Easter weekend. This Holy Week, prior to the Easter celebration this weekend ,provides a great time to reflect on our faith and how we are allowing God into our life. It also reminds us of of what Jesus did for us in assuming our sins so that we may be forgiven for ours. I think this is time, regardless of your particular faith, to just take a few minutes a day to spend in meditation. As agricultural marketers I’d like to think our companies and organizations would look at their efforts with a critical eye to how they fit into to what you believe in your soul and ask questions like, “Am I posting these images, concepts and ideas just to try to make my company and products attractive to what is most likely a small percentage of your customers?” “Have we looked hard at the issues that are crises of emotion that will probably be fleeting?” I’m happy to discuss this and look at specific examples. This isn’t new btw.
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