The ZimmComm Team wishes everyone a very blessed Easter weekend. This Holy Week, prior to the Easter celebration this weekend ,provides a great time to reflect on our faith and how we are allowing God into our life. It also reminds us of of what Jesus did for us in assuming our sins so that we may be forgiven for ours. I think this is time, regardless of your particular faith, to just take a few minutes a day to spend in meditation. As agricultural marketers I’d like to think our companies and organizations would look at their efforts with a critical eye to how they fit into to what you believe in your soul and ask questions like, “Am I posting these images, concepts and ideas just to try to make my company and products attractive to what is most likely a small percentage of your customers?” “Have we looked hard at the issues that are crises of emotion that will probably be fleeting?” I’m happy to discuss this and look at specific examples. This isn’t new btw.