Pace University Small Business Development Center
November 2019 Newsletter
The Pace University SBDC co-hosted a  Meet the Small Business Lenders Panel and Networking Session   with the SBA’s New York District office . The event provided small business owners and aspiring entrepreneurs with practical strategies for financing their business ventures, and an opportunity to meet one-on-one with 11 participating small business lenders.
Neil Braun, Dean of Pace University’s Lubin School of Business , provided introductory remarks that highlighted the focus on entrepreneurship in Pace’s programming. SBA’s New York District Director, Beth Goldberg, also moderated two panels comprised of small business bankers and representatives from community-based lenders.
With a range of online tools at their disposal, small businesses have the ability to implement a balanced marketing strategy. With this in mind, the Pace SBDC has launched a new Marketing and Sales resource page focusing on best practices in developing and maintaining an effective website and social media presence .The page also provides information on generating greater visibility through search engine optimization and email marke ting strategies.
For more information on marketing strategies from the Pace SBDC, click here , and Contact Us to arrange an appointment with a Business Advisor.
Brooklyn Granola is a New York based, women owned organic/vegan snack company that specializes in chewy granola ball snacks. The three co-owners introduced their product in 2018, and sought strategic marketing recommendations to build awareness of the business' products. They then met with the Pace University's SBDC to build the business' social media presence and increase followers, and with the SBDC's guidance, the company expanded their online footprint and increased sales by 60%. Further, the client has expanded its client base to 13 stores, while also landing Google as a corporate account, and is on tap to launch their product with Whole Foods in January.
Small Business Saturday
On Saturday, November 30 th the Tenth Annual Small Business Saturday will be celebrated, bringing together communities to support their favorite small businesses. Held on the Saturday after Thanksgiving, this initiative helps small businesses create jobs and meet annual sales goals. In fact, last year U.S shoppers spent $17.8 billion at independent stores on Small Business Saturday.
Check out the Small Business Saturday site for customized marketing materials to help get the word out about your business, and use #SmallBusinessSaturday to support local small businesses.
NYSBDC Webinars
The Pace SBDC was pleased to host 28 free small business workshops for nearly 1,000 attendees in the past year. Check out our upcoming 2020 workshops and sign up for our newsletter so we can provide you with a roster of our upcoming winter 2020 workshops. In the meantime, we encourage you to view a number of terrific small business webinars offered through the NY Small Business Development Center network.
Pace University Small Business Development Center
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New York SBDC is a Partnership Program with the SBA, administered by the State University of New York. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. All SBA funded programs are extended to the public on a nondiscriminatory basis.