San Diego CITD Update
June 2018
In This Edition
CITD Workshop Emphasizes Importance of INCOTERMS in International Transactions

As part of its Export University series, the San Diego CITD hosted a workshop titled, " Understanding INCOTERMS " on May 21st at Southwestern College's Higher Education Center at National City. INCOTERMS are a series of commercial terms that define responsibilities and obligations of the parties involved in international sales contracts. In this session, participants learned how to interpret the 11 INCOTERMS and how to use them in international trade.

The workshop began with welcome remarks by San Diego CITD Director, Victor Castillo, who also provided an overview of the various programs and services available through the CITD to help businesses with expanding globally. 

Thank You to the San Diego CITD Interns

The San Diego CITD and  Deputy Sector Navigator for Global Trade provides work-based learning opportunities through its internship program. The program is open to community college, university, and high school students and provides a way for them to learn about global trade, enhance their soft skills, and acquire work experience. Some students in the internship program also earn industry-recognized certifications in supply chain management through the CITD's  SCPro Fundamentals certification program, which is offered in collaboration with the  Center for Supply Chain Education at Broward College and the  Council of Supply Chain Management Professionals (CSCMP).

Over the last year, the CITD has hosted 14 interns from various colleges, universities, and high schools in the region, including: Zach Curtis, Daisy Ortiz, Hassan Hunt, and Chloe Seradj from High Tech High Chula Vista, Alexandra Lombard from e3 Civic High School, Julio Gonzalez, Aranzazu Santana, and Nylza Lujan from Southwestern College, Jesus Calderon, Jennifer Diaz Vazquez, Louise Haglund, and Guillermo Aguilar from SDSU, Roberto Tapia from UCSD, and Isai Castillo from CSU San Marcos. As part of their internship, the interns worked on a variety of database and market research projects for CITD clients, helped keep some of our program websites up to date, witnessed trade in action through company tours and the MEXPORT trade show, and participation in Export University workshops.

Join  MAPLE - The Canadian-U.S. Business Council of Southern California , as they lead a cross-sector business delegation to Montréal and Québec City. With a population of over 8 million and a GDP of over $300 billion, Québec is a key Canadian region for Southern California businesses to explore for export, trade, and bilateral investment opportunities.

The delegation will include private briefings with economic development agencies representing Montréal and Québec City, the U.S. Department of Commerce, a briefing on how to do business in Québec with leading Canadian law firm, Borden Ladner Gervais LLP, as well as meetings with some of Québec's leading industry clusters and centers of innovation including aerospace/aviation, artificial intelligence, electric + smart vehicles, cleantech, nutraceuticals, optics/photonics and more.

Finding the right buyers for your products and services can be challenging, yet vital to the success of your exporting efforts. This workshop will teach you how to use online tools and resources to find qualified foreign buyers and get the most out of your international distributors and resellers.

Topics covered in this workshop include:
  • How to perform foreign market research
  • Unique strategies for finding and qualifying foreign distributors
  • How to promote your business globally
  • Common mistakes to avoid
  • 12 things you should do to stimulate sales from your foreign distributors and resellers

Cost: $20

Register Today!

The  San Diego CITD  and  Deputy Sector Navigator for Global Trade  (DSNGT) were awarded a grant from the California Community Colleges Chancellor's Office Division of Economic and Workforce Development to develop an apprenticeship program for the  Cargo and Freight Agent  occupation. Sample job titles in this occupation include: Cargo Agent, Documentation  Clerk, Freight Broker, Logistics Coordinator, and others. 

The Supply Chain and Logistics Apprenticeship Program (SCLAP) is a State-approved program that combines paid on-the-job training with classroom lessons. Apprentices in the program will take courses from  Southwestern College's International Logistics and Transportation Program  while working full-time. The grant awarded to the San Diego CITD/DSNGT covers the cost of taking these courses for apprentices, including books and materials. There are also incentives for employers that participate in the program.

If you are an employer that hires personnel for this occupation and would like more information on how you can participate in this program, contact us at (619) 482-6393 or
MedSummit 2018

MedSummit 2018 is the Medical Device Cluster of Baja California's annual trade event. The sector is comprised of more than 70 international companies that represent an internal market of $2 Billion USD.

At the event participants will be able to interact with 60+ suppliers and 15+ buyer manufacturing plants. Additionally event organizers are offering B-2-B meetings at an additional cost.

Medical Devices manufactured in Baja California range from medical ventilators, humidifiers defibrillators, pacers, orthodontic medical instruments to name of few.

For additional information about this event, click here.

Your Business May Qualify for a Free Booth in the California Pavilion at the 4th Industrial Meeting DIMBC Expo

The San Diego CITD invites small and medium-sized manufacturers to participate in the California Pavilion at the 4th Industrial Meeting DIMBC 2018.

The mission of the industrial meeting/trade show, which will be held on Wednesday, August 22, 2018, is to connect Baja California manufacturers with suppliers from Mexico and the United States. More than 2,000 visitors and more than 100 exhibitors visit the 1-day event. Activities included in the event are:


     - Business to Business (B2B) sessions

     - Academic program with curricular value

     - A forum on upcoming industrial trends

     - Award ceremony for the best Manufacturing plant
       "Enrique Mier y Teran" Award.

     - Tours of manufacturing facilities*


There are many products and services currently in demand by Baja California manufacturers. As part of the California State Trade and Export Promotion (STEP) program, you may be able to qualify for a free booth at the expo to exhibit your products/services.


For a full list of products/services currently in demand by Baja California Manufacturers participating in this event and information on how to qualify for a free booth, click here.

Deputy Sector Navigator for Global Trade & Logistics

Part of the California Community Colleges "Doing What Matters for Jobs and the Econony" initiative, the DSN for Global Trade & Logistics is focused on aligning curriculum and training programs in International Business and Logistics, across the community colleges in the San Diego & Imperial Counties region, to meet industry needs and help students develop successful career paths in high-growth, high-wage industries.
Visit the DSN website for information on international business-related programs, resources, and tools for students, employers, faculty, and workers.

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About the CITD

Expand your business through International Trade! 

The San Diego Center for International Trade Development (CITD) assists small and medium-sized enterprises expand internationally by providing low and no-cost programs and services including, one-on-one technical assistance and consulting, market research, training and educational programs, trade leads and special events.

International trade counseling is available by appointment at the following San Diego CITD Locations:

National City
Southwestern College Higher Education Center
National City
880 National City Blvd.
Suite 7100
National City, CA 91950   

Chula Vista
Southwestern College
900 Otay Lakes Road
Building 660
Chula Vista, CA 91910

Otay Mesa
SWC Higher Education Center Otay Mesa
8100 Gigantic Street
Room 4106
San Diego, CA 92154

East County
East County EDC
127 East Lexington Ave
El Cajon, CA 92020

For appointments, call
(619) 482-6393 or visit

The CITD initiative was awarded the prestigious Presidential "E" Award for its significant contribution to helping expand export trade.
International Business and Logistics Programs at San Diego Community Colleges

Supply Chain Management Certifications Offered in Collaboration with the San Diego CITD/DSNGTL

SCPro Fundamentals

APICS Certified in Production and Inventory Management (CPIM)
California STEP

California STEP , funded in part by a grant from the U.S. Small Business Administration, facilitates export promotion activities, serving targeted industries to drive exports for small business.

California STEP Individual Company Export Promotion (ICEP) Program
California STEP Registration Form -2018
Ask Us How You Can Participate

California Export Guide
SDSU CIBER  in partnership with ThinkGlobal Inc.,, has launched the  California Export Guide , available in print and online. The colorful, magazine-style guide is a free resource for California exporters to find the tools they need to succeed in global markets.
CITD Border Export Program

Want to increase your sales by supplying to major international manufacturers?
The CITD  Border Export Program can help match you with manufacturers looking for your products and services.

Are you ready to pursue and win government contracts? If so, visit the  San Diego Contracting Opportunities Center(SDCOC), also known as the San Diego PTAC, is a resource partner of the San Diego CITD.



Reference in this newsletter to any specific commercial products, brand names, processes, or services, or the use of any trade, firm, or corporation name is for the information and convenience of the public, and does not constitute endorsement, recommendation, or favoring by the San Diego CITD, or its officers, employees or agents.