San Diego CITD Update
August 2018
In This Edition
CITD Hosts Workshop on How to Find and Manage Distributors Globally

Finding the right foreign buyers for a business' products and services can be challenging, yet vital to the success of exporting efforts. To help businesses overcome this challenge, the San Diego CITD hosted a workshop on how to find and manage foreign buyers and distributors. The workshop provided participants with information on tools and resources for finding qualified foreign buyers. San Diego CITD Director, Victor Castillo, welcomed the group and introduced the speaker, Carrie Brooks, Senior International Trade Specialist with the U.S. Department of Commerce, who presented on how to use online resources to find and vet potential buyers and distributors globally. Additionally, Mrs. Brooks discussed how to stimulate sales from international distributors and resellers and how to avoid the most common mistakes companies make when selling abroad.

San Diego CITD and Southwestern College Host City of San Diego Small Business Advisory Board Meeting

The City of San Diego's Small Business Advisory Board (SBAB) advises the Mayor and City Council on matters that enhance the capability of small businesses in San Diego to succeed. There are 11 board members, consisting of small business owners and business advocates, appointed by the Mayor and confirmed by the City Council. The SBAB typically meets on the third Friday of every month at the Downtown Central Library, however, the board recently took their meetings on the road for a three-part series aimed at sitting down with experts from San Diego's thriving industries in different communities throughout San Diego.

On June 13th, the San Diego CITD and Southwestern College hosted an SBAB meeting which focused on discussing strategies for expanding businesses into international markets. Southwestern College Vice President of Academic Affairs, Dr. Renee Kilmer, provided opening remarks and welcomed everyone to the college's Higher Education Center in Otay Mesa prior to the start of the meeting. The meeting featured a panel discussion with business owners engaged in international trade, as well as representatives from organizations that provide trade assistance. 

(Photo Source
: World Trade Center San Diego)
For the last three years, the World Trade Center San Diego has helped businesses in San Diego with their international trade efforts through its MetroConnect program. The program, made possible through a grant from JP Morgan Chase & Co., provides selected small to mid-sized businesses with technical assistance and a grant of $10,000 to help them enter and grow in international markets. In addition, four out of the 15 businesses in the MetroConnect cohort each year are invited to to compete for a $35,000 grant at the program's annual MetroConnect Grand Prize Pitchfest event. The winner of the grand prize is selected by the audience at the event. This year's winner was CureMatch, a local digital health company that provides a system to guide oncologists in the selection of customized treatments and medication for cancer patients.

Applications are now open for '18 - '19 cohort of MetroConnect companies. The deadline to apply is August 20th, 2018.
You just closed an important sale to an overseas customer, now how do you ensure they get your products on time and keep them happy so they continue to buy from you? Learning the proper steps and process you should follow to ship your products efficiently and affordably to your international customers is critical to your sucess in global markets and your bottom line. Join us for this important workshop on how to effectively manage your global logistics.

Topics covered in this workshop include:
  • Negotiating freight rates and air/sea cargo
  • Role of freight forwarders and 3 PL's
  • How to guide for international shipping
  • Logistics best practices
Cost: $20

Space is Limited,  Register Today!
Your Business May Qualify for a Free Booth in the California Pavilion at the 4th Industrial Meeting DIMBC Expo

The San Diego CITD invites small and medium-sized manufacturers to participate in the California Pavilion at the 4th Industrial Meeting DIMBC 2018.

The mission of the industrial meeting/trade show, which will be held on Wednesday, August 22, 2018, is to connect Baja California manufacturers with suppliers from Mexico and the United States. More than 2,000 visitors and more than 100 exhibitors visit the 1-day event. Activities included in the event are:


     - Business to Business (B2B) sessions

     - Academic program with curricular value

     - A forum on upcoming industrial trends

     - Award ceremony for the best Manufacturing plant
       "Enrique Mier y Teran" Award.

     - Tours of manufacturing facilities*


There are many products and services currently in demand by Baja California manufacturers. As part of the California State Trade and Export Promotion (STEP) program, you may be able to qualify for a free booth at the expo to exhibit your products/services.


For a full list of products/services currently in demand by Baja California Manufacturers participating in this event and information on how to qualify for a free booth, click here.

Supply Chain and Logistics Apprenticeship Program

The   San Diego CITD  and   Deputy Sector Navigator for Global Trade  (DSNGT) were awarded a grant from the  California Community Colleges Chancellor's Office Division of Economic and Workforce Development to develop an apprenticeship program for the  Cargo and Freight Agent  occupation. Sample job titles in this occupation include: Cargo Agent, Documentation   Clerk, Freight Broker, Logistics Coordinator, and others. 

The Supply Chain and Logistics Apprenticeship Program (SCLAP) is a State-approved program that combines paid on-the-job training with classroom lessons. Apprentices in the program will take courses from   Southwestern College's  International Logistics and Transportation Program   while working full-time. The grant awarded to the San Diego CITD/DSNGT covers the cost of taking these courses for apprentices, including books and materials. There are also incentives for employers that participate in the program.

If you are an employer that hires personnel for this occupation and would like more information on how you can participate in this program, contact us at (619) 482-6393 or

SCPro Fundamentals Supply Chain Management Certifications

The  San Diego CITD is offering the opportunity for students and encumbent workers to earn an industry-recognized certification in Supply Chain Management. 

The SCPro Fundamentals Supply Chain Certification Program is backed by the Council of Supply Chain Management Professionals (CSCMP) and offers 8 different certification tracks. This completely online certification program is currently free for students at  Southwestern College Palomar College , and  San Diego City College  enrolled in international business, business administration, business management, logistics and transportation, or manufacturing engineering technology programs. This is possible due to a grant the San Diego CITD received through the San Diego/Imperial Region Strong Workforce Program and Regional Consortium for Collaborative Program Innovation Projects, which is aligned with the California Community Colleges Chancellor's Office "Doing What Matters" initiative.

The certification modules include:
  • Supply Chain Management Principles
  • Customer Service Operations
  • Transportation Operations
  • Warehousing Operations
  • Demand Planning
  • Inventory Management
  • Manufacturing & Service Operations
  • Supply Management & Procurement
Each of these certifications is industry recognized and has proven to be beneficial as students move into the job search market or for existing workers to gain upward mobility. Students interested in this program will be able to start with the Supply Chain Management Principles module and if they pass the proctored exam, they can move forward with other certifications depending on their goals and interests. Students who pass and receive all 8 certifications will receive a CSCMP SCPro Fundamentals Comprehensive Certification.

For additional information about the program, please
MedSummit 2018

MedSummit 2018 is the Medical Device Cluster of Baja California's annual trade event. The sector is comprised of more than 70 international companies that represent an internal market of $2 Billion USD.

At the event participants will be able to interact with 60+ suppliers and 15+ buyer manufacturing plants. Additionally event organizers are offering B-2-B meetings at an additional cost.

Medical Devices manufactured in Baja California range from medical ventilators, humidifiers defibrillators, pacers, orthodontic medical instruments to name of few.

For additional information about this event, click here.

Deputy Sector Navigator for Global Trade & Logistics

Part of the California Community Colleges "Doing What Matters for Jobs and the Econony" initiative, the DSN for Global Trade & Logistics is focused on aligning curriculum and training programs in International Business and Logistics, across the community colleges in the San Diego & Imperial Counties region, to meet industry needs and help students develop successful career paths in high-growth, high-wage industries.
Visit the DSN website for information on international business-related programs, resources, and tools for students, employers, faculty, and workers.

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About the CITD

Expand your business through International Trade! 

The San Diego Center for International Trade Development (CITD) assists small and medium-sized enterprises expand internationally by providing low and no-cost programs and services including, one-on-one technical assistance and consulting, market research, training and educational programs, trade leads and special events.

International trade counseling is available by appointment at the following San Diego CITD Locations:

National City
Southwestern College Higher Education Center
National City
880 National City Blvd.
Suite 7100
National City, CA 91950   

Chula Vista
Southwestern College
900 Otay Lakes Road
Building 660
Chula Vista, CA 91910

Otay Mesa
SWC Higher Education Center Otay Mesa
8100 Gigantic Street
Room 4106
San Diego, CA 92154

East County
East County EDC
127 East Lexington Ave
El Cajon, CA 92020

For appointments, call
(619) 482-6393 or visit

The CITD initiative was awarded the prestigious Presidential "E" Award for its significant contribution to helping expand export trade.
International Business and Logistics Programs at San Diego Community Colleges

Supply Chain Management Certifications Offered in Collaboration with the San Diego CITD/DSNGTL

SCPro Fundamentals

APICS Certified in Production and Inventory Management (CPIM)
California STEP

California STEP , funded in part by a grant from the U.S. Small Business Administration, facilitates export promotion activities, serving targeted industries to drive exports for small business.

California STEP Individual Company Export Promotion (ICEP) Program
California STEP Registration Form -2018
Ask Us How You Can Participate

California Export Guide
SDSU CIBER  in partnership with ThinkGlobal Inc.,, has launched the  California Export Guide , available in print and online. The colorful, magazine-style guide is a free resource for California exporters to find the tools they need to succeed in global markets.
CITD Border Export Program

Want to increase your sales by supplying to major international manufacturers?
The CITD  Border Export Program can help match you with manufacturers looking for your products and services.

Are you ready to pursue and win government contracts? If so, visit the  San Diego Contracting Opportunities Center(SDCOC), also known as the San Diego PTAC, is a resource partner of the San Diego CITD.



Reference in this newsletter to any specific commercial products, brand names, processes, or services, or the use of any trade, firm, or corporation name is for the information and convenience of the public, and does not constitute endorsement, recommendation, or favoring by the San Diego CITD, or its officers, employees or agents.