Undeniably, evaluating growth opportunities for your business in international markets can be challenging. Thankfully, there are a wealth of database resources that exporters (big and small) can use to access data to support market evaluation and market selection decisions. Of value, particularly for SME exporters, this session will highlight a number of free online databases that are easily accessed, and that can provide targeted information of value such as:
- Key product-specific trade flow data (countries buying, selling, and insight into where US companies are successfully making sales).
- Country-level information about the economy, business environment, and what US exporters need to know to successfully enter the market.
- Country rankings linked to ease of doing business, corruption, and risk.
Why this matters to your business:
Easy access to reliable and objective industry and country-level data better positions your company to make informed decisions and proactively evaluate global market opportunities that can better position your business for success.
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