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ABOUT US


The SBTDC's International Business Development (IBD) team assists small and midsize businesses with export planning and global business matters. The goal is to increase the number of businesses that are exporting and to assist existing exporters with increasing their foreign market sales.


The SBTDC's counselors are highly experienced Certified Global Business Professionals (CGBP). The SBTDC serves as the official EXIM Bank Regional Export Promotion Program and NASBITE Accredited Training Program. The SBTDC's IBD Program has received the President's E-Award and E-Star Award.

THE TEAM


MIKE SEIBERT

IBD Director

Statewide

(919) 600-6097

mseibert@sbtdc.org


OWEN GEORGE

IBD Counselor

Winston-Salem

(336) 750-8437

ogeorge@sbtdc.org


GEORGES NEUENSCHWANDER

IBD Counselor

Charlotte

(704) 687-0442

gneuenschwander@sbtdc.org


PAIGE O'NEILL

IBD Counselor

Wilmington

(910) 962-0592

poneill@sbtdc.org


GINNY VACA

IBD Counselor

Raleigh

(919) 515-6041

gvaca@sbtdc.org

About NASBITE International's Trade Passport Website

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The NASBITE International Trade Passport website offers on-demand training, local resources, and rapid expert assistance to USA-based small and mid-sized businesses that are focused on international trade as a pathway to business growth. New users can sign up for a free account that provides access to 20 on-demand webinars, live webinars, expert assistance and more.


Check out the latest training topics delivered by industry leading experts:

Competitive Analysis in International Trade

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This webinar will give businesses an understanding of how to conduct a thorough global competitive analysis. This involves how to investigate the industry, competitors and consumer factors impacting the market. Recommended resources and tactics for the competitive analysis, along with ways to incorporate findings into a strategic global expansion effort, will be described.


Why this matters to your business: 


In this session, you will learn how:


  • A sound competitive analysis helps your business grow to global.
  • In today's market, any brand with internet has access to global markets and global e-commerce.
  • A competitive analysis insures that expensive pitfalls can be avoided.


Learn more >>

Database Tools for Global Market Research

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Undeniably, evaluating growth opportunities for your business in international markets can be challenging. Thankfully, there are a wealth of database resources that exporters (big and small) can use to access data to support market evaluation and market selection decisions. Of value, particularly for SME exporters, this session will highlight a number of free online databases that are easily accessed, and that can provide targeted information of value such as:


  • Key product-specific trade flow data (countries buying, selling, and insight into where US companies are successfully making sales).
  • Country-level information about the economy, business environment, and what US exporters need to know to successfully enter the market.
  • Country rankings linked to ease of doing business, corruption, and risk.


Why this matters to your business:


Easy access to reliable and objective industry and country-level data better positions your company to make informed decisions and proactively evaluate global market opportunities that can better position your business for success.


Learn more >>

Foreign Exchange Rate Risk and Mitigation

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Doing business in multiple countries means both income and payments may fluctuate as the exchange rates between those national currencies change. This webinar will cover why exchange rates fluctuate, how that impacts the bottom line for businesses, and tools to manage that exchange rate risk.


Why this matters to your business: 


The webinar will cover how:


  • Identifying where your business has exchange rate risk helps you better plan and manage your business.
  • Hedging exchange rate risk creates more certainty about cash flows and profits.
  • Selling or buying in local currency increases business opportunities.


Learn more >>

Finding and Qualifying Agents and Distributors

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Finding and qualifying overseas partners is one of the most critical tasks for a company as it expands internationally. This webinar will explain techniques to find suitable partners and then qualify them to select the best partner.


Why this matters to your business:


Selecting the wrong intermediary in a foreign market can lead to lost sales and higher risks. Yet, finding and qualifying partners is more difficult when searching outside the home market of a company. Understanding these issues is critical. This session will help you learn how:


  • Exporters often need intermediaries in foreign markets to support the sales channel.
  • Foreign partners are an extension of the exporter (not legally, but in terms of supporting them).
  • Businesses do not need to do this alone. There are important resources to make this easier.


Learn more >>

Earn CEUs on Trade Passport

NASBITE International Certified Global Business Professionals (CGBP) are required to submit 10 Continuing Education Units (CEUs) per year to satisfy their annual credential re-certification. Many of the webinars available via the Trade Passport website offer CEU credit. Details of all training and dates on the Trade Passport website are captured for registered users under User Stats in the main menu and can be submitted to NASBITE International via the NASBITE website

Questions?

Contact your local SBTDC International Business Development Counselor or visit the Trade Passport website for more information.

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SBTDC

5 W Hargett St, Suite 600

Raleigh, NC 27601

(919) 715-7272

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Copyright © 2022. NC Small Business and Technology Development Center. All Rights Reserved.