The SBTDC's International Business Development (IBD) team assists small and midsize businesses with export planning and global business matters. The goal is to increase the number of businesses that are exporting and to assist existing exporters with increasing their foreign market sales. 

The SBTDC's counselors are highly experienced Certified Global Business Professionals (CGBP). The SBTDC serves as the official EXIM Bank Regional Export Promotion Program and NASBITE Accredited Training Program. The SBTDC's IBD Program has received the President's E-Award and E-Star Award. 

IBD Director
(919) 600-6097

IBD Counselor
(336) 750-8437

IBD Counselor
(704) 687-0442

IBD Counselor
(910) 962-3014

IBD Counselor
(919) 515-6041

About NASBITE International's Trade Passport Website

The NASBITE International Trade Passport website offers on-demand training, local resources, and rapid expert assistance to USA-based small and mid-sized businesses that are focused on international trade as a pathway to business growth. New users can sign up for a free account that provides access to 20 on-demand webinars, live webinars, expert assistance and more.

Check out the latest training topics delivered by industry leading experts:

United States-Mexico-Canada Agreement (USMCA)

The US is experiencing trade growth and regulatory changes with regards to the North Atlantic Free Trade Agreement (NAFTA) being replaced with United States-Mexico-Canada Agreement (USMCA). Without a thorough knowledge of the changes, a company can encounter delays, lost opportunities, and additional expenses due to compliance issues.

Why this matters to your business:
  • Canada and Mexico are two of the US's largest trading partners
  • Trade is still growing between the three countries
  • For many US companies, international trade begins with Canada and Mexico
Differentiate Through After-Sale Service

Customer care doesn't end with the sale. International customers need to feel like they are being cared for the same as the local alternative. And, your customers may not be direct but rather partners, wholesalers, distributors, licensees, etc. Regardless, you need a plan!

Why this matters to your business:
  • It costs five times as much to attract a new customer as it does to keep an existing one
  • Companies who deploy this strategy have: (1) Higher customer satisfaction, (2) Increased brand loyalty, (3) Benefit of word-of-mouth marketing, and (4) Repeat sales
INCOTERMS 2020 - In Practice

You may know the definitions of INCOTERMS 2010, but do you know what has changed with INCOTERMS 2020 and how to apply them? Do you know which terms to use if you are the seller and there is an export license or letter of credit? If you are the buyers, do you know why you may select certain terms based on the origin of the goods or other considerations? Do you understand how and when to best use the various terms? This program will help provide the answers. 

Why this matters to your business:

INCOTERMS 2020 rules define the costs, risks, and obligations in an international sale involving goods. This reduces the chances of misunderstandings between the seller and the buyer. This webinar will provide not only an understanding of the INCOTERMS definitions but actual examples of using them to your advantage in purchase orders, sales agreements and even letters of credit.

Using a Customer Relationship Management (CRM) System to Support International Sales

In order to successfully introduce products overseas, a company needs to have the right knowledge and skills -- the aptitude for expanding in global markets. Key to this is data and analytics offered by a full-featured CRM. These types of databases are powerful enough to store and process everything, from customer contact details, interaction history and accounts, to new prospects, leads and business opportunities. They can even help you run and track marketing campaigns, such as email newsletters. They are revenue and profit generators!

Why this matters to your business:

Building strong relationships with customers is essential to all companies but especially important to those with international customers. Time changes and differing schedules can affect how clients and customers communicate. In addition, it's the only way to make better use of information gathered from the business process.

Earn CEUs on Trade Passport
NASBITE International Certified Global Business Professionals (CGBP) are required to submit 10 Continuing Education Units (CEUs) per year to satisfy their annual credential re-certification. Many of the webinars available via the Trade Passport website offer CEU credit. Details of all training and dates on the Trade Passport website are captured for registered users under User Stats in the main menu and can be submitted to NASBITE International via the NASBITE website

5 W Hargett St., Suite 600
Raleigh, NC 27601
(919) 715-7272