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Your international business strategy is incomplete without a content globalization plan. In the era of pandemic confinement, this is clearer than ever. Companies with a robust multilingual digital presence continue to grow, while seamless, self-service web-support models automatically create brand loyalty around the world.
This webinar will help you understand the main areas that key decision-makers need to focus on when planning their company's website globalization. It will also describe best business practices to ensure your globalization project's success, and how to plan for long-term maintenance and expansion of global web assets.
Why this matters to your business:
Research shows that if you do business in a single language, you are missing out on business opportunities. It's important to know:
- More than 50 percent of the world prefers to conduct web searches in languages other than English.
- Forty-four percent of Europeans expect to find information in their own language on any website.
- Per capita income continues to grow in developing countries where English is not the dominant language, including India, Colombia, and several Asian countries.
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