Pace University SBDC Newsletter - November 2018
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Reach Your Target Customers Online
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To grow their operation as well as diversify their sources of revenue, small businesses must secure new project opportunities. Whether you're a general contractor seeking new construction projects, or a designer looking to test your products in the marketplace, a wide range of web-based platforms exist to help connect small business owners with new client prospects.
Check out
our guide for sites that can help you land new clients, or feel free to contact us at (212) 618-6655, or at
SBDC@pace.edu
to help you develop a sales strategy for your small business.
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Pace SBDC Success Story: KweerCards
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KweerCards is a New York City-based greeting card company that specializes in LGBTQ+ friendly greeting cards. Having recognized a sparsity in relevant greeting cards available to the LGBTQ+ community, Kenneth Moore, Derek Bishop, and Rebeca Bishop launched the business earlier this year. Pace's SBDC provided guidance to
KweerCards
to help improve their business plan narrative and to update their financial projections. As a result, the business won the $15,000 first prize at the NY StartUP! 2018 Business Plan Competition and created three new jobs.
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On Saturday, November 24, 2018, we encourage you to take part in Small Business Saturday and support local small businesses. Founded by American Express in 2010, this annual event is held on the Saturday after Thanksgiving during the busiest shopping time of the year, helping small businesses create jobs and meet annual sales goals. To participate, use the
Small Business Saturday
link to download customized materials for your business, including printable signs, flyers, posters, and social media updates.
To discuss this and other marketing initiatives call us at (212)-618-6655
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SBA National Small Business Week
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The U.S. Small Business Administration (SBA) is now accepting nominations for the
2019 National Small Business Week awards
. Categories include the National Small Business Person of the Year, as well as those recognizing excellence in exporting, disaster recovery, and federal procurement. In addition, the
SBA's New York district office
is recognizing the top Family-owned Business, Micro Business, Young Entrepreneur, and SBIR/STTR Recipient.
Nominations are due by January 9, 2019. Winners will be recognized during National Small Business Week in May 2019. Please call (212) 264-1489 for further details.
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New Pace SBDC Student Intern
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The Pace SBDC is excited to welcome Vanessa Canarte as the Center's new finance intern. An MBA student at Pace University's
Lubin School of Business
, Vanessa is working with the Pace SBDC business advisors to help clients with their business plans and financial projections.
Vanessa joins our team as our prior Lubin student intern, Taiwo Adegoke, graduated from Lubin and landed a full-time position as a business advisor at the Brooklyn SBDC.
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The Economic Census is the U.S. government's five-year measure of American business and the economy. Conducted by the U.S. Census Bureau, the
2017 Economic Census
compiles revenue, employment and other business data to measure local economic activity, helping businesses decide where to locate, how much to produce, and their performance compared to their industry. Additionally, local communities use the data to attract new business and assess the characteristics of their business base, while individuals can use the data to identify emerging job markets and growing industries.
The Census Bureau is still accepting responses from businesses who have not yet submitted their information. Please contact
ask.census.gov
with any questions.
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