RUTGERS FOOD INNOVATION CENTER | JUNE 2024 NEWSLETTER

Food Hub News

Launching a New Food Product? Know Your Competition.

There’s a lot to think about when launching a new product — making it, getting it into the market quickly, and selling it. It can be easy to overlook another important thing: assessing the competition. 

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PepsiCo

PepsiCo experiments with Smart Cans, AI tech to improve personalization. PepsiCo brands Gatorade and Pepsi showed off new tech bells and whistles as part of their showcase at the Cannes Lions International Festival... Full Report ⟶

Danone CEO touts new strategy, focuses on science-based health mission. With the food industry at a “tipping point,” Danone SA will be leaning more toward science and innovation, operational discipline and proactive portfolio management in the 2025-28 period. Full Report ⟶

Whole Foods Market CEO shares vision for future of food at Specialty Food Association’s Summer Fancy Food Show. At this year’s Specialty Food Association’s Summer Fancy Food Show, Whole Foods Market CEO Jason Buechel offered a glimpse into the future of food trends and Quality Standards when sourcing new products. 

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Partner Profile

Grassi Advisors

After more than 40 years of business growth and industry change, Grassi has redefined what it means to be an advisor and accountant to today’s businesses and individuals. We thrive on helping you solve problems, plan for growth and prepare for the future – all while remaining fully committed to reducing your tax liabilities, easing the financial audit process and preserving your wealth.


Grassi was founded in 1980 by Louis C. Grassi, with only an empty filing cabinet and a desk. Since then, Grassi has grown to become one of the nation’s largest accounting firms with more than 450 employees and nine office locations in the U.S. and Italy. Our team of experienced CPAs, CFOs, business consultants, forensic accountants, valuation experts, trust and estate specialists and tax advisors offer strategic advice and customized solutions to overcome all obstacles standing in the way of your greatest success. We do this through our commitment to add Strength in Certainty to every business decision and financial move you make.

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Contact Nolan Lewin at nl95@njaes.rutgers.edu.

A few of the RFIC clients with whom we’ve had the pleasure to work:

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The views of our sponsors are theirs entirely and not necessarily the views of the Rutgers Food Innovation Center or Rutgers University. Sponsorship of this newsletter does not imply or construe an endorsement of the sponsor or the services/products they provide by Rutgers Food Innovation Center or Rutgers University.