Fact or Fiction: Print Marketing
Who's up for playing a little game? We're going to present five statements about print marketing. We urge you to guess before reading the answer and share your results with us!
Customers find online ads more annoying than print ads.
Fact! According to research by PrintIsBig, customers find online ads 43% more annoying than print ads.
Response rates to email marketing are higher than in direct mail marketing.
Fiction! According to the same study by PrintisBig, response rates to direct mail marketing were 37% higher than email marketing in 2015.
B2B shoppers cite print as a source they trust most.
Fact! In a report compiled by Cision, 64% of B2B shoppers named print as one of the sources they trust most.
The majority of B2B marketers use print advertising.
Fact! In a survey conducted by Chief Marketer,
59% of CMOs say print marketing is an effective channel for lead generation.
People find email easier to read than direct mail.
Fiction! In an article by DMA, 83% of people found direct mail easier to absorb than email.
As you can see, print marketing still has its place in both B2B and B2C marketing. Are you looking to take your printed materials to the next level? We'd love to help! Take a look at all of the services we offer on our website.