In the ever-evolving landscape of Environmental, Social, and Governance (ESG), business risks associated with greenwashing are on the rise. As a result of mounting litigation, transparent and authentic communication has become a growing service area for Wendolyn's Reputation Management. However, another often overlooked danger is greenblushing—a term describing the reluctance to speak about positive impacts created by a business. This silence creates new risks, with accusations of perceived inaction potentially leading to serious consequences, including supply chain elimination. This risk also requires a communications-based response.

In collaboration with Decade Impact, Wendolyn Reputation Management is launching 1-hour in-person and online information sessions for legal and business advisors starting in January 2024.

These sessions will cover:

Utilizing ESG targets for measurable business results:

• Understand how ESG targets are used to show tangible, measured business outcomes.

Emerging business and legal risks in an ESG-driven world:

• Explore two types of business risks in a society increasingly responsive to environmental, social, and governance statements.

Best practices for effective communication and risk mitigation:

• Learn how to position, message, and communicate data-driven results to help mitigate legal and business risks.

Book a session for your firm here.