Giving our youth an entrepreneur’s spirit at an early age has an incredibly positive impact on their success in the future, and when our children are successful, the world is successful! So let’s slice-up some lemons and get to stirring up some learning!

~ Founder, Michael Holthouse

Our 2nd Annual Lemonade Day has brought in

145 Learners to date.

FIRST PLACE: Eli & Zack, proud owners of Sour Patch Lemonade

SECOND PLACE: Cruz & Bella, proud owners of Sugar Rush Lemonade

THIRD PLACE: Jayce & Brynlee, proud owners of The Sour House

Look for these stands and many others on May 13th between 9am and 3pm during our second annual Lemonade Day Luna event!

Stand locations can be found on our map, updates and additions being made daily. Be sure to 'brand' your stand too!

Fourteen young entrepreneurs provided their special recipe in an unmarked container on May 3rd at the D1-Deming First Kid’s Zone. Samples were presented to the judges to be evaluated through blind tasting. The lemonade was judged for the best flavor, most unique and included bonus points. Judges included Pastor Duffy of Deming First, Dr. Hasan Adnan of Mimbres Valley Medical Group; Deming Pediatrics, Jenifer Jones - New Mexico House Representative of District 32, Vicki Chavez - Deming Public Schools Superintendent, Christie Ann Harvey of Deming MainStreet, and Nick Seibel of The Deming Headlight.

Be sure to Brand Your Stand

Sweet Spot Locations

Location, location, location matters!

An important part of a successful business is location. The location of your lemonade stand might mean the difference between falling short, or exceeding your goals.

Follow these simple steps to identify your location and Brand Your Stand:

Step 1: Brainstorm - Think about the following characteristics of a good location. Take a field trip around your community (or close your eyes and imagine your community) to scout possible locations and discuss the pros and cons of each one with your mentor. Make sure it's a safe place, imagine a location with lots of thirsty people. 

Step 2: Ask Permission - Once you have identified where you want to set up your stand, you must ask for permission. We encourage the student to be the one who asks. Each backpack has a pre-written letter included which the young entrepreneur can hand a business owner requesting permission. This is a very important part of the process. Keep in mind the County of Luna has pre-approved the Luna County Courthouse Park for lemonade stands on May 13, 2023, permission has already been granted.

Step 3: Brand your stand on the map

Keep in mind contest judging will take place within City Limits only.

We hope to see the entire community out again on May 13, 2023 to support our

counties young entrepreneurs!

None of this would be possible without our caring and generous sponsors, partners, mentors and friends! Thank you everyone for supporting the youth of our county!