Decision-Making in Financial Planning
By Jason Watt, CD, CLU

Behavioural finance research makes it clear that we are all victims of our own biases. Dan Kahneman, who is likely the world’s leading researcher on bias, has this depressing conclusion as it concerns bias: “The odd thing is that educating people doesn’t seem to be enough, because we find that educated people are not less polarized than non-educated people in their politics and their biases.”