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July 2021

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Welcome Back!

Massachusetts has so much to celebrate this month, from our July 4th fireworks, concerts and cookouts to beaches, mountains and rural byways you’ll want to explore. Check out our ‘Let’s Go Out’ restaurant campaign, offering delicious culinary choices, from lobster rolls and homemade ice cream to casual and elegant dining, indoors and outdoors! Finally, if you have an eye for beauty and a steady hand, enter our State of Wonder photo contest and you might just win a vacation package to enjoy Massachusetts even more!

Welcome back to Massachusetts, we’re delighted you’re here!

Plan your trip here: and

Photo: Old Sturbridge Village


Featured Region: Central Massachusetts

Explore Worcester & beyond with the free Smile City Culture Passport. Full of discounts to cultural attractions, hotels and more, you’ll save while you discover a perfect afternoon out: Start with a Bedlam Book Cafe smoothie, then new exhibits at Worcester Art Museum, and take in the sunset at Sail to Trail. Or treat your kids to a free cookie at Bean Counter, the Ecotarium, and a Bravehearts game! Get your Smile City Culture Passport today!

Find more information on Central Massachusetts.

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Franklin County

Summer Concerts in July at Berkshire East Mountain Resort - July 4 & July 16! Bring your lawn chairs and blankets and enjoy an amazing evening of music in the hills. Rock the Fourth of July with KT Tunstall, the KatWright Trio and Chad Hollister. On July 16, rock into mid-summer with Marc Roberge from O.A.R. (solo/acoustic), Adam Gardner (solo/acoustic) from Guster, and Pete Kilpatrick (solo/acoustic) from Pete Kilpatrick Band. These acoustic, open-air concerts will be a highlight of the summer season! Located at 66 Thunder Mountain Road in Charlemont, MA. Find out more.

Find more information on Franklin County.


Greater Boston

Get to know the vibrant, inclusive and diverse neighborhood of Dorchester! From Upham's Corner to Ashmont, Fields Corner to Four Corners, Lower Mills, Adams Village and the Polish Triangle, Dorchester offers bustling commercial and cultural districts alongside public parks, beautiful murals and ethnic cuisine, including some of the best Vietnamese and Caribbean food in Boston, not to mention great craft beer!

Find more information on Greater Boston.

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Cape Cod

Hydrangeas are the signature flower of Cape Cod, and the annual Cape Cod Hydrangea Fest will celebrate these beautiful blue, pink and white blooms at their peak! Tour some of Cape Cod's most spectacular private gardens during the 10-day summer garden celebration happening July 9-18. In addition to garden tours benefiting local nonprofits, highlights include workshops by leading international horticulturalists, promotions at participating nurseries, and painting demonstrations by renowned local artists. Find the full line-up of flowery fun at!

Find more information on Cape Cod.


Western Mass

History Buffs take note! The Springfield Armory National Historic Site reopens on July 2nd after completion of an 18-month project focused on building upgrades. Springfield Armory National Historic Site commemorates the critical role of the nation’s first armory by preserving and interpreting the world's largest historic US military small arms collection, along with historic archives, buildings, and landscapes. Two new temporary exhibits will be on display, including Stronger Together, featuring the artwork of local students, and Art in the Everyday: A Photographer’s Perspective at Springfield Armory showcases rarely seen images from the archives. For more things to do, visit

Find more information on Western Mass.


Bryan Collier, Illustration for All Because You Matter by Tami Charles. Collection of the artist. © 2020 Bryan Collier. Used by permission of Scholastic Inc.

Hampshire County

From art to music to the great outdoors – experience it all in Hampshire County, the Other Side of MA. Visit the Eric Carle Museum of Picture Book Art and catch the Picture the Dream exhibit before it closes on July 3. This unique exhibit introduces children to the civil rights movement through picture books. For foodies, music lovers, and shoppers, Summer on Strong in Northampton is a hot spot for great outdoor dining with live entertainment on Wednesdays, Thursdays, and Sundays, and pedestrian friendly shopping any day of the week. And if you want to just take in some fresh air, connect with Adventure East for outdoor, recreational fun. Enjoy it all!

Find more information on Hampshire County.


North Central Mass

Country, jazz, sounds of the ‘60s — no matter what your musical tastes, you’re sure to find a perfect match in Johnny Appleseed Country! It’s a great combination: Live music and the great outdoors! Settle on a blanket for a concert in a local park. Visit a brew yard at Wachusett Brewing in Westminster or Red Apple Farm in Phillipston. Spend an evening at Hollis Hills Farm in Fitchburg. Enjoy live music seven days a week at Hardwick Winery! Love music? Head out to the country! 

Find more information on North Central Mass.


Photo credit: Island Spirit Kayak

Martha's Vineyard

July’s Martha’s Vineyard steeps in superlatives! The best beaches, restaurants, hiking and biking trails, shopping, gallery-hopping, kayaking/sailing, farm-fresh produce, seafood and oysters all become (impossibly) better! Need more? Ultra-glorious sunrises/sunsets/moon-rises and sets. Prismatic gardens island-wide burst with blooms, fishing is bountiful, outdoor dining, events and playtime under stars and sun are exhilarating. Dance the night away, then surf-cast at dawn. This world, this Shangri-La so near yet faraway, will never leave your heart. The Vineyard can even help you perfect your paddle!


Find more information on Martha's Vineyard.

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Mohawk Trail Region

Are you ready for the best weekend of the year September 24-26? FreshGrass Festival at Mass MoCA in North Adams. The lineup is here, and it’s on fire. Dispatch (acoustic), Trombone Shorty & Orleans Avenue, Béla Fleck My Bluegrass Heart, Steep Canyon Rangers, Sarah Jarosz, and so many more. Grab your friends and get your tickets before their all sold-out! If you cannot make that weekend check their other events.

Find more information on the Mohawk Trail Region.

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REELS MEALS AUTOMOBILES! Family Films & Food from the Comfort of Your Own Car the last four Saturdays in July. Outdoor screenings of animated classics The Iron Giant, Secret of Nimh, Who Framed Roger Rabbit? and Batman, Mask of the Phantasm. Presented by ātac in the newly formed Framingham Centre Common Cultural District. Hosted by The Plymouth Church of Framingham, 87 Edgell Rd, Framingham, MA. For more info, additional shows & tickets, visit:

Find more information on MetroWest.


Photo credit: Jamie Holmes


July on Nantucket is peak, named Yankee’s 2021’s 12 Best Beach Towns in Massachusetts. Nantucket’s sunny beach days become moon-lit al fresco seafood, haute cuisine dinners or beachcombing nights. Enjoy the daytime shopping the cobblestoned-Main Street’s warren of shops, boutiques and galleries. Relish kayaking, surfing/SUP-ing, sunbathing, cycling, hiking, sailing, charters or getting social at Cisco Brewers. Visit Whaling, Shipwreck, Maria Mitchell Museums. Walk ‘Sconset Bluff Walk or 218 more conservation trails. Enjoy ice cream, drive-in and live music before your nightcaps. Look where you are!

Find more information on Nantucket Island.

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North of Boston

The Bones of Homes, a walking tour on July 11 with the Cape Ann Museum, gives an architectural overview of Gloucester building styles from the mid-18th – mid-20th century. Join Salem Historical Tours for a tour on black history in Salem, July 17. Learn of the incredible contributions African Americans had to the city. The Atlantic Ocean serves as the perfect backdrop on July 16-18 for Misselwood Concours d’Elegance, one of the most scenic concours shows on the East Coast. Featuring British Classics, Woodie Wagons, and Micro Cars.

Find more information on North of Boston.


Plymouth County

This summer, Americana Theatre Company in Plymouth presents the madcap comedy "Clue," based on the cult classic film and popular board game! It’s a dark and stormy night, and you’ve been invited to a very unusual dinner party. Each guest has an alias, the butler offers a variety of weapons, and the host is, well...dead. Join the iconic oddballs - Scarlet, Plum, White, Green, Peacock, and Mustard - as they race to find the murderer in Boddy Manor. Shows are July 8-25; Thursdays and Sundays at 7 pm, Fridays and Saturdays at 8 pm. Ticket Price: $30-35. Clue is a madcap comedy that will keep you guessing until the final twist. Purchase tickets here!

Find more information on Plymouth County.


Southeastern Mass

After last year, we could ALL use an ESCAPE. Southeastern Massachusetts is and easy travel destination. Less than an hour from Boston and minutes away from Providence. We have some stunning views, and plenty of things to do when you want to let your mind focus on fun. Maybe you just want to sit on the beach… under the sun… and do NOTHING. You got it! It’s all right here waiting for you.  Go to for more information.

Find more information on Southeastern Mass.


The Berkshires

Music fills the air in the Berkshires this summer! Tanglewood is back with in-person performances featuring the Boston Symphony Orchestra, Popular Artists Concerts and more. Other musical offerings include Concerts in the Dell at The Mount, Sevenars Music Festival, Back Porch Music at Hancock Shaker Village and Berkshire Botanical Garden’s Music Mondays held in Lucy’s Topiary Garden. Also be sure to check out the line up at MASS MoCA and downtown Lenox. Whatever your taste in music, you’ll find it here in the Berkshires!

Find more information on The Berkshires.

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Greater Merrimack Valley

Summer fun is all around in Greater Merrimack Valley! The Lexington Lions Club Fourth of July Carnival will be held July 1-5 at Hastings Park in Lexington! On July 10 + July 25 from 1 to 4 pm, Fresh Beets presents Kerouac Park Concert Series at Kerouac Park in Lowell. FREE all ages events with live music, veggie tacos, and good vibes!

Find more information on Greater Merrimack Valley.

Regional Tourism Councils

The Berkshires  Cape Cod  Central Massachusetts  Franklin County 

Greater Boston  Greater Merrimack Valley  Hampshire County  North Central Mass 

Martha's Vineyard  MetroWest  Mohawk Trail  Nantucket Island  North of Boston 

Plymouth County  Southeastern Mass  Western Mass

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Funded by the Massachusetts Office of Travel & Tourism