Start the Year Right
    

The new year is a time to start fresh and set things on a positive trajectory with thoughtful intentions, both in your personal life and for your organization.

Tripepi Smith has been fortunate in starting the year off right through new and renewed partnerships. As my mentors in local government have taught me, being a part of the local government community is essential to understanding and serving it. It is for this reason that association involvement remains a top priority for our firm.

We are pleased to announce that we have solidified our partnerships with the Municipal Management Association of Northern California, Municipal Management Association of Southern California, California Contract Cities Association, League of California Cities and the Institute for Local Government. Tripepi Smith has also continued our support of the California City Management Foundation and recently expanded our support of the city management profession through new partnerships with the Orange County City Manager Association and the San Gabriel Valley City Managers' Association.

In less than a couple of weeks, nearly the whole Tripepi Smith team will descend on Newport Beach for the LOCC City Managers Department meeting. This event is an important opportunity to connect with clients and friends from across California. I will also have the honor of speaking on a panel about millennial managers with some of the best and brightest of the next generation in city leadership. For those in attendance, I hope you attend our panel and hear the insights of Gassaway, Channing and Figueroa. It will affirm your confidence in the future of the city management profession.

There is a wonderful cadence to the year with local government: all budgets conclude at the same time, conferences happen at about the same time each year, elections create common waves of change and we share the experience of awaiting the outcome of State legislation. It is a cycle I have grown to appreciate as Tripepi Smith enters its ninth year of effort focused on local government. Thank you for making Tripepi Smith a part of the family. I look forward to seeing you on the circuit!

Onward to 2018,


2018 Is UltraViolet

Pantone has announced the Color of the Year for 2018 - a color that experts say conveys originality, ingenuity and visionary thinking: Ultra Violet Integrating trending colors, such as Pantone's Color of the Year, can add a contemporary flare to messaging and branding. Read More
Facebook's New Algorithm Creates Obstacles and Opportunities for Municipalities 
Facebook has changed the way it prioritizes content in followers' News Feeds. If your organization relies on Facebook to distribute information to City residents and other stakeholders, your strategy likely needs to change now.  Read More
3 Instagram Updates That Will Impact Your Strategy
These new Instagram features can provide opportunities for your organization to bolster its messaging and reach.  Read More
TS President to Speak at LOCC City Managers Department Meeting



Tripepi Smith Principal Ryder Todd Smith will join Brett Channing (City of Lake Forest), David Gassaway (City of Indian Wells) and Eric Figueroa (City of San Ramon) on a panel at the 2018 LOCC City Managers Department Meeting in Newport Beach. The "Managing Millennials vs. Millennial Managers" session will be from 2 p.m. to 3:15 p.m. on Thursday, Feb. 1. Read More
TS Provides Support for Daly City Newsletter



Tripepi Smith has helped Daly City execute on its quarterly printed newsletter with story planning, writing and graphic design services. Learn how the partnership has delivered for the residents of Daly City. Read More
About Tripepi Smith  

Tripepi Smith provides marketing, technology and public affairs solutions
for private companies and public agencies. Whether you're redoing your website, driving an email campaign, shooting a video or launching on Facebook, Tripepi Smith can help.




 
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Client Highlight: Cupertino



Cupertino is known as the home to Apple by many. Located in Silicon Valley, the City features a strong school district that attracts families. It also features quiet parks, excellent senior programming and bike trails to escape the hustle of technology.

The City also has what must be the most popular city council video stream ever: Steve Jobs' pitch on Apple's future corporate HQ - now since opened (2M+ Views).

Click here to learn more about Cupertino.
Service Spotlight: Social Media Marketing

In an age when social media marketing is a critical component of connecting with audiences, Tripepi Smith offers years of experience and talent in creating and managing social media strategies.
Talent On Tap: Saara Lampwalla

Saara has served Tripepi Smith as a Junior Business Analyst for nearly one year. She has leveraged her skills in email marketing, social media management, project management and writing to support clients, including the City of Culver City and the Town of Windsor. Saara also contributes to Tripepi Smith's own marketing efforts.

Click here to learn more about the Tripepi Smith team.
2018 Conference Plans

Tripepi Smith can routinely be found on the conference circuit. Look for us at the following events:

City Managers Department Meeting
Newport Beach

MMANC Winter Forum
West Sacramento

MMASC Winter Forum
Long Beach

Washington City Manager Association / ICMA West Coast Conference
Stevenson, WA

CCCA Annual Municipal Seminar
Indian Wells

ICMA Annual Conference
Baltimore, MD

LOCC Annual Conference
Long Beach

MMASC Annual Conference
Indian Wells

MMANC Annual Conference
Yosemite