March 2017                       Subscribe to this E-zine          
A Personal Note from Susan

Sales!  What did you think I was going to say?  J

Let's talk about SLEEP and how it impacts your SALES!
I was contemplating recently how strange
it is when you really stop to think about it.  That everyone on this earth, every human being, requires sleep on a consistent and regular basis.  Even if you require less sleep than most, each and every night, we all lay our head down and close our eyes and recharge. 
I've had times in my personal and professional life that were so stressful that I was relieved that sleep was a requirement, and that I would be "forced" to put my head down and begin again tomorrow.  Ever have that experience?
I'm confident that you already understand the importance of a good night's sleep for your health.  This pic of our Tootsie demonstrates how peaceful sleep can and should be for us all.  J

What I want to share with you today is that a good night's sleep is also good for your sales.  Did you know that sleep deprivation is cumulative?  That is to say if you have a bad night's sleep, of say 3 - 4 hours, and the next night you sleep your typical 7 - 8 hours, your mind and body are still operating on the lack of sleep from two night's previous. 
Here are a few of the possible "sales costs" to cumulative sleep deprivation that I have experienced over the years:
  • The desire to just get through the day, doing only what absolutely must be done, and nothing toward New Business Development a/k/a sales
  • An inability to creatively think of who to call, what to say, what to offer and how to overcome objections.
  • A lack of confidence in your ability to meet a prospective client's needs/desires.
  • Reduced enthusiasm in your voice, body language and a slower speech cadence.
  • Excuses for not exercising, keeping your physical fitness commitments. 
I guess this issue of my Co-Creator's Corner would not be of much help, if I did not also share with you a few tips that have assisted me in achieving the optimal sleep for success in business and life:
  • Remove the TV/Laptop from your bedroom!  I've tried this both ways over the years and can attest that I sleep better when I do not have the TV in my bedroom.
  • Exercise regularly, daily if possible!  No longer do the studies support strenuous exercise as the ideal.  What I've learned through experience is that 20 - 30 minutes daily in a variety of methods (stationary bike, brisk walk, yoga, Pilates, free weights, etc.) help me sleep at night.
  • Create an atmosphere that is relaxing to you personally!  The color of your walls, the furniture placement, candles, meditation practice, etc.  For me, this involves bedding that is fit for a Queen and my Prince Charming J
  • Try a new breathing technique!  I attended my first meditation training, back in 2011, at the Omega Institute with Buddhist monk, Bhante Wimala. He taught us a breathing technique that still works for me today.  It's so simple and I'll say that before you get to ten, there is a very high probability that you'll be asleep.  Get comfy and breathe in through your nose to a count of 7, hold for a count of 4, breathe out to a count of 5; repeat and if your mind wanders, and it will, begin again!
  • Count your blessings!  This tip has been something I've done since my twenties.  When I have a sleepless night, or wake up too early in the morning to actually get up, I just begin counting my blessings, and I typically begin with the pillow under my head, then I move into everything and everyone that comes to my mind.  Before I know it, I'm waking up with a smile on my face J
  • Reduce your alcohol consumption!  Quite simply, the months when I'm doing my no alcohol sabbaticals in January and September, I sleep so much better. 
  • Try a warm cup of Turmeric milk!  Recently, I've shared this little tip with several clients who have requested the recipe that we use, so in case this is something that you would like to try, I've included the recipe in my Resource section below. 
Tonight, when you lay your head down to recharge your body and mind, I hope you'll remember how very grateful I am to YOU for your continued friendship and support.
Susan's Signature 
P.S. Stay connected with me, (and read lots of informative & inspiring content) by clicking "like" on my  Facebook page here.

Eight Simple Tips to Increase Cash Flow NOW!

Every business, including my own, has struggled with cash flow periodically
.  One of the primary goals or intentions for many of my business clients, that I have the privilege of coaching, is to create a steady stream of regular income.  This is certainly possible, and the monthly revenue that you desire should continue to grow as you expand your business.
However, a short term cash flow crisis can cause you too many sleepless nights, and I've already shared with you how that can wreak havoc on your sales efforts.  In an effort to assist you in shifting the energy around your current cash flow crisis, here are Eight Simple Tips to Increase Cash Flow NOW:
  1. Know your numbers!  What is the current financial state of your business?  What do you need to bring in, earn, find, by what date, who do you need to pay, what can be extended?  The answers to these questions will empower you to be clear about the severity of your current cash flow crisis.
  2. Reduce your expenses!  This is something you should do twice a year.  I do it for my personal and professional expenses.  What am I paying for that I no longer use, need or can live without.  What could be negotiated down to a lower rate, package or commitment?  Recently, I transferred a 9.9% business credit card debt over to a 0% CC for thirteen months.  It felt wonderful and was so simple.
  3. Review your list of past clients!  Go back up to five years if possible, and reconnect with each and every one of them.  Send a brief email that says you were thinking about them, and intend to reach out via phone in a couple days to check in.  Be prepared with a new service offering that perhaps they were not aware of, and if appropriate, ask if they are interested in hearing about it.
  4. Reach out to your fans!  Select 10 - 12 individuals, that you would consider your supporters, fans, people who already know, like and trust you.  Reach out to them in a similar way as above, a brief email saying that you are expanding your business and looking to bring on 1-2 high quality clients and you would like to chat with them about any companies/individuals who may need your services. Again, I always like to end with the statement that I will reach out to them via phone to catch up and see what they think.
  5. Attend a networking event weekly!  Do not expect to sell at the event, but do commit to making follow up calls and offering your service or product.
  6. Review your service offerings!  Do you have a free offer, as well as a low, mid and high level offering so that your prospective clients can move through a sales funnel and get to know you prior to making a larger investment?  Your free offer should be on your website and be set up to be automatically delivered once someone provides their name and email. 
  7. Get engaged!  I'm not speaking about a significant other; I'm referring to the many social media platforms that have communities and groups already established.  Join the ones that appeal to your ideal target, block 15-minutes, 3x weekly and engage in the conversations.  You will discover that certain people relate to your comments more than others, look to connect with them outside the group and invite them to join your followers by offering them your free gift mentioned above.
  8. Pick up the darn phone!  If you want to move past a cash flow crisis, I promise you it will not happen without having more significant conversations with potential new customers/clients.  Make a commitment to call at least three people each and every business day.  The calls can be follow up calls to those you met at networking events, speaking opportunities, check-in calls with current clients, past clients, etc.

Hot Turmeric Milk Recipe

¼ tsp. ground turmeric
¼ tsp. ground cardamom
1/8 tsp. ground black pepper
1 pinch ground ginger
1 pinch ground cloves
1 pinch ground allspice
1 cup unsweetened almond milk
¾ tsp. honey
1/8 tsp. vanilla extract
  • Whisk turmeric, cardamom, black pepper, ginger, cloves and allspice together in a small bowl.
  • Heat almond milk in a small saucepan over medium heat until heated through, 3-4 minutes; stir honey and vanilla extract until completely dissolved. 
  • Whisk turmeric mixture into milk mixture; reduce heat to medium-low and cook until flavors blend, 2 - 3 minutes.
  • Pour mixture through a strainer and serve

A Thought to Ponder

"Sleep is the best meditation"
By: Dalai Lama

Meet Susan 
Tap Into Your Center - Increasing Sales, Revenues and Profits™  was officially founded by me, Susan Beebe in the fall of 2013. After more than 30 years of being in sales and marketing, of successfully running my own advertising agency, Lighthouse Marketing, I have finally given myself permission and launched the business entity that speaks to my soul.

I believe  we are each given unique gifts, talents, skills ; that are meant to be shared with others. That is our purpose - it's truly that simple. My gifts include practical skills, such as the ability to sell - to market effectively - to run a successful business - all with the primary spiritual intention of being unconditional love!

If you're responsible for generating new customers for your company - and would like to co-create a customized New Business Development system to 
generate a steady stream of your ideal customers - then let's connect, and explore how I can put my 30 years' experience to work for you and your company.

5821 Acton Street
E. Syracuse, NY 13057
Phone: 315-656-9922
Call Toll-free: 855.436.5688

Stay Connected With Susan
Like us on Facebook   View our videos on YouTube   View our profile on LinkedIn