LETTER FROM CEO LAURIE BAKER
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We hope you are finding our monthly newsletter updates informative – they are filled with everything the Redding Visitors Bureau has been up to lately. We’ve told you we
moved to downtown
, highlighted our
“72 Hours in Redding”
social media campaign and how our office
helps you pay fewer taxes
as a major tax revenue generator for the city of Redding’s General Fund.
The projects implemented by the Visitors Bureau have always been conducted outside Redding’s city limits. After all, you – and every citizen – benefit when travelers stay in Redding hotels. However, new opportunities allow us to reach within the walls of the city, and we thought you might want to see what that looks like...
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HELPING IN
MORE
WAYS THAN ONE
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The Redding Visitors Bureau has had a lot of fun working with the Redding City Identity Project. The hoteliers’ Board of Directors
contributed $150,000
to that project and the RCVB team helped choose the 20 projects to be completed by the end of 2020. The projects they have had a hand in helping with are: painting part of the mural on Electric Alley downtown, writing and distributing itineraries by locals, working with local influencers to share those itineraries, and of course – the most recent project to hit the news – the Garden of Lights. Being able to work with local organizations to create infrastructure that will help
all
of us enjoy where we live has been very heartwarming for the team. You may wonder why we would put so much effort into beautifying Redding when we have not solved issues that might be more pressing such as homelessness. The RCVB Board of Directors helped in that realm by providing funding for a police position, a fire position and a new SWAT vehicle for the city.
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RCVB Team painting at Electric Alley
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INVESTED IN
OUR
COMMUNITY
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It’s rewarding for the RCVB team to work for a Board of Directors who care about supporting local projects and are dedicated to bringing outside revenue into Redding. Tourism marketing is a specialty that is not the same as marketing a business and Redding is very lucky to have a local-based team which has that expertise and is also passionately invested in the health of Redding. They have the knowledge of all the attractions and events that can be enjoyed by local citizens and visitors alike.
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The other piece of the puzzle that makes tourism in Redding prosper is the partnership with the Shasta Economic Development Center (EDC) – which helps businesses move to Redding – and the Redding Chamber, which supports those businesses once they arrive. The three organizations have their specialties but rely on each other for support to improve Redding even though all three have separate missions.
Redding is a great place to live and we thank you for allowing us to support our piece of your economic stability. If visitors leave their money here to pay your taxes, then join us in inviting them all year long!
Laurie Baker,
CEO
, Redding Visitors Bureau
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DID
YOU
KNOW
?
--- 299.2
MILLION
---
The Redding Visitors Bureau reached
299.2 million
unique monthly visitors through our media outreach efforts during our fiscal year of 2018-19. The Redding CVB assisted in the publishing of 53 articles across 28 media outlets
about something from the Redding area
, most notably appearing in the New York Times, San Francisco Chronicle, Los Angeles Times, Orbitz, MSN.com, Travel Channel, Yahoo!, Men’s Journal, USA Today and Budget Travel.
--- $0.005 COST PER PERSON ---
Exposure is key for marketing. In the last year, it cost the Redding CVB
less than
1 cent to reach each person through all of our marketing channels to show them why they should travel to Redding.
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Redding
INSIDER BLOG
Recent tourism articles from the Visit Redding blog
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10 Redding Adventures to Enjoy in the Fall
By Redding CVB | 11/01/2019 | Biking, Family Friendly , Fishing, Fun and Free, Great Outdoors, Kayaking, Lakes, Paddling, Parks & Gardens, Rivers, Stand Up Paddle Boarding, State & National Parks, Things to See and Do, Trails, Waterfalls
Read more
www.visitredding.com
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5 Stellar Trail to Ale Pairings In and Around Redding, CA
By Redding CVB | 10/17/2019 | Biking, Cultural District, Downtown, Family Friendly , Fun and Free, Great Outdoors, Local Breweries, Parks & Gardens, Pet Friendly Activities, Things to See and Do, Top-Sights, Trails
Read more
www.visitredding.com
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Follow the Redding Visitors Bureau on Social Media!
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