Letter from the Cul-de-Sac

Hello Ryder,

This month, I had the good fortune to step away for a week and head off on a European adventure. The catalyst? Picking up my daughter from her study abroad program. The bonus? Getting acquainted with two very different but equally captivating corners of the Iberian Peninsula—Salamanca, Spain and Lisbon, Portugal.


Our first stop was Salamanca. The University of Salamanca was founded in 1218. That’s not a typo. It’s older than the Aztec Empire. Walking its stone corridors and towering buildings reminded me how recent American history really is. In the U.S., “historic” usually means built in 1850. In Salamanca, that’s considered new construction! While enjoying the sights and culture there, I also managed to grab a selfie with the family at city hall.


Next was Lisbon—a city that’s experienced so much turmoil yet continues to thrive and attract millions of visitors. After a devastating earthquake in 1755, which flattened the city and caused fires and flooding, Lisbon had to rebuild from scratch. It followed a similar path of cities rebuilding after devastation: Tokyo, Warsaw, San Francisco and Chicago, yielding amazing architectural outcomes. Not only did the city have to rebuild, but it then went on to weather monarchy, revolution, dictatorship and finally, reclaimed its democracy after the bloodless coup of 1974. I hit 22,000+ steps a day exploring Lisbon, providing a chance to feel the history in every tile, tram ride and stairway.


As I wandered through sun-warmed plazas, enjoyed tapas and wine and browsed in centuries-old bookstores, I experienced a change of pace. In these cities, time stretches. Meals are an event. Bureaucracy still involves actual paper. People walk, talk, linger. The days start later and end later. Mañana/Amanhã. There’s pride in the slow, the old, the enduring. In contrast, America—especially California—feels like it’s always sprinting. Faster Wi-Fi, quicker e-bikes, shorter video clips, the ever-present buzz of what’s next.


And yet, for all of the trip’s charm, I couldn’t wait to get home.



In the most American way possible, I found joy in sliding behind the wheel of my Wrangler parked at LAX, merging onto a freeway I’ve driven a thousand times, and racing toward home. My cul-de-sac might not date back to the Middle Ages, but it’s my slice of heaven. My neighbors wave and deliver my recovered packages. My fridge is stocked with my TJ’s favorites. Europe is stunning and a wonderful escape—but pulling into my driveway reminds me that the most beautiful place in the world is the most familiar.


There really is no place like home,

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Insights

Social Media News to Know: May 2025

This month's roundup covers:


  1. Meta has introduced a new AI chatbot app, "Meta View," as it enters the competitive AI landscape.
  2. Facebook has adopted new algorithm updates to reduce spammy content.
  3. Instagram is testing new customization options for its Notes feature, including background colors and emojis.
  4. LinkedIn is simplifying the profile verification process for users with alternate names by allowing them to add their legal name as a secondary title.
  5. Meta is rolling out ads on Threads to advertisers worldwide.



Read more social media news.

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Barbara Beran Joins Team TS


Tripepi Smith proudly welcomed Barbara Beran to the team as its newest Senior Business Analyst in April 2025. Barbara brings more than a decade of experience in media relations, public affairs and strategic communications to the firm.


Learn more about Barbara.

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Client Highlight: City of Lomita

The City of Lomita is located in Los Angeles County, five miles inland from the Pacific Ocean. The mission of the City of Lomita is to provide a healthy, safe and friendly small-town environment for all to live, work and play.


Since 2016, the City has partnered with Tripepi Smith to deliver comprehensive communications support—including strategic messaging, community outreach, content creation, graphic design and more.



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Service Spotlight: Ballot Measure Outreach

Voters deserve clear, factual information about local measures before heading to the ballot box, and public agencies have a key role to play in that education. Our team is here to support your city's outreach efforts every step of the way.

Our ballot measure work includes:


  • Strategizing educational outreach plans
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  • Creating and updating websites
  • Monitoring creative elements, such as mailers and animated videos
  • Working alongside city staff to ensure messaging is reaching and engaging voters.

Talent On Tap

Senior Business Analyst Sienna Boyd brings more than a decade of experience in strategic communication, team development and project management.


Sienna is no stranger to local government – she has a family member who has served as a five-term mayor in California. She brings a strong understanding of city policy and community engagement to her role here at Tripepi Smith.


Sienna's clients include the cities of Palmdale, Westlake Village, Chino Hills, Menifee, Vista and the Fresno Council of Governments (COG).

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